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Hang Gliding Penguins

Clean the Sky - Positive Eco Trends & Breakthroughs

Washington State Lottery Ad

— June 10, 2008 — Lifestyle
This 'uplifting' ad for the Washington State Lottery suggests that anything is possible: perhaps even winning the 'big one'? Pigs aren't flying here; but penguins, chickens and even an emu get a chance at a seeing what their flight-capable relatives have been able to experience for centuries.

It sure looks like the penguin is enjoying himself, flapping his wings and pretending to fly, but the brown chicken kissing the ground post flight seems happy to be back on 'terra firma'.

The ad was created by advertising agency 'Publicis in the West' out of Seattle.
Trend Themes
1. Animals in Advertising - Opportunity to use unconventional animal characters in advertising campaigns to create emotional connections with audiences.
2. Escapism Marketing - Opportunity to create uplifting and aspirational content that offers a temporary escape from reality.
3. Unlikely Pairings - Opportunity to create unexpected combinations of animals or objects to capture attention and generate buzz.
Industry Implications
1. Advertising and Marketing - Opportunity for advertising agencies to explore creative and unconventional approaches in their campaigns.
2. Travel and Tourism - Opportunity for travel brands to promote unique experiences and destinations that offer an escape from everyday life.
3. Entertainment and Media - Opportunity for entertainment companies to create engaging and entertaining content that captivates audiences across various platforms.
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