The Fleur Collection Takes Inspiration from The New York Botanical Garden
Laura McQuarrie — March 3, 2020 — Lifestyle
References: teaforte & prnewswire
After launching its Jardin Collection last year, Tea Forté is following up with a second limited-edition collaboration with The New York Botanical Garden called the Fleur Collection. Fleur is all about spring, flowers and fruits, and 4% of sales through retail outlets will help to support NYBG's efforts in research, conservation, horticulture and education.
The Fleur Collection contains five organic tea blends, including favorites like Earl Grey, Jasmine Green, Blueberry Merlot and all-new additions like aromatic Peach Blossom and Hibiscus Blossom.
The packaging for the Fleur Collection shows the work of French botanical artists from the 18th and 19th centuries. The entire experience is artful and offers an immersive way to experience ingredients influenced by Botanical Garden's living collections.
Image Credit: Tea Forté
The Fleur Collection contains five organic tea blends, including favorites like Earl Grey, Jasmine Green, Blueberry Merlot and all-new additions like aromatic Peach Blossom and Hibiscus Blossom.
The packaging for the Fleur Collection shows the work of French botanical artists from the 18th and 19th centuries. The entire experience is artful and offers an immersive way to experience ingredients influenced by Botanical Garden's living collections.
Image Credit: Tea Forté
Trend Themes
1. Spring Tea Collections - Opportunity for tea companies to collaborate with botanical gardens to create limited-edition, artful tea sets that celebrate spring and support conservation efforts.
2. Organic Tea Blends - Growing demand for organic and all-natural ingredients presents an opportunity for companies to develop new, unique tea blends that appeal to health-conscious consumers.
3. Art-inspired Packaging - Design-focused tea packaging that showcases botanical art styles from different eras create a immersive and visually stunning experience for consumers.
Industry Implications
1. Tea Companies - Tea companies can collaborate with botanical gardens and incorporate organic and all-natural ingredients to create new, unique tea blends and offer artful packaging designs.
2. Botanical Gardens - Botanical gardens can partner with tea companies to expand their brand and raise funds for conservation efforts through limited-edition tea sets.
3. Design and Art Industries - Design and art industries can help create visually stunning and immersive packaging experiences for tea sets that draw inspiration from botanical art styles from different eras.
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