The Magic Hour Wanderlust Tea Collection is Handcrafted
Michael Hemsworth — January 7, 2023 — Lifestyle
References: clubmagichour & foodbev
The Magic Hour Wanderlust Tea collection is a new line of handcrafted teas perfect for avid travelers or those who dream of traveling more to try out.
The collection of teas are inspired by the founder's travels and her sourcing from small farmers in an array of regions to harness a range of flavors. The collection includes Turkish grown teas, Tulum Horchata Chai, Thai Temple Tea and more, which arrive throughout the year. Each of the products will come with a regional artisan tea towel, educational materials about each region and a postcard with tasting notes with regional artwork.
CEO Zheng Muzyka spoke on the Magic Hour Wanderlust Tea collection saying, "Through 25 years studying folkloric medicinal teas and deeply nourishing local cuisines, I am honoured to share the culmination of our world’s finest healing blends with the Wanderlust Collection.”
The collection of teas are inspired by the founder's travels and her sourcing from small farmers in an array of regions to harness a range of flavors. The collection includes Turkish grown teas, Tulum Horchata Chai, Thai Temple Tea and more, which arrive throughout the year. Each of the products will come with a regional artisan tea towel, educational materials about each region and a postcard with tasting notes with regional artwork.
CEO Zheng Muzyka spoke on the Magic Hour Wanderlust Tea collection saying, "Through 25 years studying folkloric medicinal teas and deeply nourishing local cuisines, I am honoured to share the culmination of our world’s finest healing blends with the Wanderlust Collection.”
Trend Themes
1. Travel-inspired Tea - Using flavors and ingredients from different regions and cultures to create unique tea blends
2. Handcrafted Tea Collection - Creating teas that are made in small batches with special attention to detail and quality
3. Education and Artisanal Pairings - Providing educational materials and regional artisanal items to accompany tea purchases
Industry Implications
1. Tea Industry - Opportunities for companies to innovate by creating specialty blends based on travel themes and incorporating artisanal items in their packaging
2. Hospitality Industry - Offering guests unique and immersive experiences by incorporating travel-inspired tea into their offerings and providing information about the tea and its origins
3. Artisanal Industry - Providing artisanal items like tea towels, postcards, and artwork for tea companies to include in their packaging and create a unique brand experience.
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