Beam Suntory's Newest Cruzan Flavored Rum is a Refreshing Summer Libation
Laura McQuarrie — April 8, 2015 — Lifestyle
References: thespiritsbusiness & cruzanrum
Alongside fruity coconut, key lime, strawberry and peach-flavored rum products, Beam Suntory is expanding its Cruzan line with a Blueberry Lemonade Rum. This summer-inspired spirit is made from natural ingredients like cane molasses and tropical rainwater that undergoes a five-column distillation process to yield a clean, high-quality taste.
As lemonade is a staple drink in the warmer weather, this fruity rum from Cruzan provides a new way to enjoy cocktails, or spike non-alcoholic drinks like fruit juices and iced tea. Taking cues from the tropics, the brand hopes that consumers will openly embrace this fun flavor, as well as a moments when they are able to kick back, relax and savor the chance to unwind.
As lemonade is a staple drink in the warmer weather, this fruity rum from Cruzan provides a new way to enjoy cocktails, or spike non-alcoholic drinks like fruit juices and iced tea. Taking cues from the tropics, the brand hopes that consumers will openly embrace this fun flavor, as well as a moments when they are able to kick back, relax and savor the chance to unwind.
Trend Themes
1. Fruity Flavored Spirits - Brands can develop innovative ways to produce refreshing and enjoyable flavored spirits that cater to warm weather occasions.
2. Cocktail Innovation - Cocktail bars can experiment with the new Blueberry Lemonade Rum to create refreshing and imaginative cocktails for their customers.
3. Non-alcoholic Drink Spiking - Brands can market the rum as a great way to add a fun boost to non-alcoholic drinks like fruit juices and iced tea.
Industry Implications
1. Beverage - The beverage industry can explore creating new flavored spirit products to cater to seasonal and changing consumer tastes.
2. Hospitality - The hospitality industry can harness the Blueberry Lemonade rum product to create new tropical-themed cocktails for their customers, daring to be different.
3. Retail - Retailers can display the rum on their shelves as an alternative and fun ingredient to regular alcoholic and non-alcoholic beverages.
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