The Cornitos Spicy Tikka Masala Nacho Crisps are Perfectly Piquant
Michael Hemsworth — March 25, 2021 — Marketing
References: cornitos.in & talkingretail
The Cornitos Spicy Tikka Masala nacho crisps have been announced by the brand as its latest flavor option that will offer consumers a particularly piquant way to satisfy their snack cravings. The snack features the premium flavor of the Indian dish it shares a name with and will be right at home with the existing flavor options including Peri Peri, Thai Sweet Chili and Lime & Mint. The snack will come in 70-gram packs in the UK at a price point of £1 each.
Chief Executive and Co-Founder of Blaze XK Fraser Heenan spoke on the new Cornitos Spicy Tikka Masala nacho crisps saying, "Tikka Masala is a longstanding UK favourite and this brand extension, offering an authentic and moreish taste, answers the growing consumer desire for plant-based healthier snacking products that bring global flavours, innovation and excitement to the snack market. With customers returning to retail and hospitality during this period, the timing is perfect for an exciting new product to hit the shelves.”
Chief Executive and Co-Founder of Blaze XK Fraser Heenan spoke on the new Cornitos Spicy Tikka Masala nacho crisps saying, "Tikka Masala is a longstanding UK favourite and this brand extension, offering an authentic and moreish taste, answers the growing consumer desire for plant-based healthier snacking products that bring global flavours, innovation and excitement to the snack market. With customers returning to retail and hospitality during this period, the timing is perfect for an exciting new product to hit the shelves.”
Trend Themes
1. Global Flavored Snack Chips - The trend towards offering hybrid flavors in snack chips and crisps is an opportunity for companies to pitch their products as exotic and satisfying alternatives to regular potato chips.
2. Plant-based Snacking Alternatives - As consumers increasingly seek out healthier snacking alternatives, there is a growing market for plant-based snack products that combine taste and nutrition.
3. Authentic Global Cuisine Snacks - With the increasing demand for adventure and more authentic food trends, food companies can innovate by creating snack products that directly draw inspiration from global cuisine.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can benefit from the trend towards globalized snack products by developing new and exotic flavors using locally-sourced ingredients.
2. Health and Wellness Industry - As plant-based and healthier snacking alternatives continue to gain traction, the health and wellness industry can offer innovative solutions to address the demand for functional and healthy snack options.
3. Hospitality and Retail Industry - Offering unique and hard to find snack items that capture the authentic flavors of global cuisine can provide new revenue streams for the hospitality and retail industry as the demand for adventuresome eating habits continues to grow.
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