Peroni Nastro Azzurro Teams Up with Toronto's Renowned Pizzeria Badiali
Grace Mahas — February 4, 2023 — Marketing
References: newswire
Peroni Nastro Azzurro, the world-renowned Italian beer brand, is partnering with the iconic Toronto pizzeria, Pizzeria Badiali, to celebrate National Pizza Day on February 9th. In a celebration of Italian culture, Peroni Nastro Azzurro will be popping up at the pizzeria to offer customers a complimentary slice of famous Badiali pizza, paired with a Peroni Nastro Azzurro or Peroni Nastro Azzurro 0.0%.
Throughout the day, the pizzeria will be serving slices of their top-selling pies including pepperoni, margherita, and marinara with a vegan option available. The partnership between Peroni Nastro Azzurro and Pizzeria Badiali aims to provide customers with a complete Italian experience, immersing them in the culture while delivering a crisp and refreshing taste of Peroni Nastro Azzurro.
"We are thrilled to be partnering with such an influential local establishment and to be able to serve the most premier Italian offering this National Pizza Day with the refreshing Italian taste of Peroni Nastro Azzurro, and a decadent slice from Pizzeria Badiali," says Katie Wright, Head of Marketing at Asahi Canada.
Ryan Baddeley, Chef and Co-Owner of Pizzeria Badiali, comments, "Peroni Nastro Azzurro and Pizzeria Badiali is a great pairing to celebrate National Pizza Day, with both products being delicious and well made with superior ingredients."
The event, open to the public on a drop-in basis, will take place on February 9th, 2023 at Pizzeria Badiali, 181 Dovercourt Road, Toronto, ON. The hours of operation will be from 12 pm to 8 pm, with the offer being provided on a first-come-first-served basis. Guests must be 19 years of age or older and present photo ID to collect their complimentary Peroni Nastro Azzurro.
Peroni Nastro Azzurro's commitment to the Italian lifestyle is a brand pillar that shines through everything they do, valuing and celebrating all aspects of life, such as spending time with family and friends, eating and drinking well, and appreciating quality in all of its forms. The Peroni Nastro Azzurro x Pizzeria Badiali partnership offers a fun and exciting experience for Toronto residents, who love Italian food and drink.
Throughout the day, the pizzeria will be serving slices of their top-selling pies including pepperoni, margherita, and marinara with a vegan option available. The partnership between Peroni Nastro Azzurro and Pizzeria Badiali aims to provide customers with a complete Italian experience, immersing them in the culture while delivering a crisp and refreshing taste of Peroni Nastro Azzurro.
"We are thrilled to be partnering with such an influential local establishment and to be able to serve the most premier Italian offering this National Pizza Day with the refreshing Italian taste of Peroni Nastro Azzurro, and a decadent slice from Pizzeria Badiali," says Katie Wright, Head of Marketing at Asahi Canada.
Ryan Baddeley, Chef and Co-Owner of Pizzeria Badiali, comments, "Peroni Nastro Azzurro and Pizzeria Badiali is a great pairing to celebrate National Pizza Day, with both products being delicious and well made with superior ingredients."
The event, open to the public on a drop-in basis, will take place on February 9th, 2023 at Pizzeria Badiali, 181 Dovercourt Road, Toronto, ON. The hours of operation will be from 12 pm to 8 pm, with the offer being provided on a first-come-first-served basis. Guests must be 19 years of age or older and present photo ID to collect their complimentary Peroni Nastro Azzurro.
Peroni Nastro Azzurro's commitment to the Italian lifestyle is a brand pillar that shines through everything they do, valuing and celebrating all aspects of life, such as spending time with family and friends, eating and drinking well, and appreciating quality in all of its forms. The Peroni Nastro Azzurro x Pizzeria Badiali partnership offers a fun and exciting experience for Toronto residents, who love Italian food and drink.
Trend Themes
1. Pizza and Beverage Pairing - An opportunity for restaurants and beverage brands to collaborate and provide customers with a complete dining experience
2. Pop-up Events - Creating temporary events around specific holidays or special occasions is a great way for brands to increase customer engagement and brand awareness
3. Experiential Marketing - Partnering with local businesses and providing customers with an immersive brand experience is becoming a popular trend in marketing
Industry Implications
1. Food and Beverage - Collaborating with other brands or nearby restaurants can enhance the customer's experience and bring in additional sales
2. Marketing and Advertising - Creating experiential marketing campaigns that engage customers and create a memorable brand experience can be a successful way to increase brand recognition and loyalty
3. Hospitality and Tourism - Pop-up events and collaborations with local businesses can attract tourists and increase foot traffic in the area
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