Remeo Malfy Spritz Sorbetto is Arriving at Waitrose in the UK
Michael Hemsworth — April 26, 2024 — Lifestyle
References: remeogelato & grocerytrader
The Remeo Malfy Spritz Sorbetto frozen treats are a collaboration product created by the premium gelato and sorbetto brand with the premium Italian gin brand that are perfect for beating the heat this summer.
The ice pops are crafted with Italian blood oranges, Prosecco, lemon, bitters and Malfy Con Arancia to make them great for avid cocktail enthusiasts alike. The frozen treat is formulated with ample fruit in the mix that, upon being slow-churned, boasts a snow-like texture. The product is making its way to Waitrose in the UK where shoppers can pick up three-packs starting in June for £4.75.
Brand Director at Pernod Ricard UK Liam Murphy spoke on the Remeo Malfy Spritz Sorbetto frozen treats saying, "Malfy shares Remeo’s commitment to crafting authentic flavours with quality ingredients and timeless Italian flare. Inspired by this Amalfi lifestyle, Malfy Gin embodies the essence of ‘La Dolce Vita’ and this collaboration allows us to transport people to the sun-soaked shores of Italy’s Amalfi Coast in a new way.”
The ice pops are crafted with Italian blood oranges, Prosecco, lemon, bitters and Malfy Con Arancia to make them great for avid cocktail enthusiasts alike. The frozen treat is formulated with ample fruit in the mix that, upon being slow-churned, boasts a snow-like texture. The product is making its way to Waitrose in the UK where shoppers can pick up three-packs starting in June for £4.75.
Brand Director at Pernod Ricard UK Liam Murphy spoke on the Remeo Malfy Spritz Sorbetto frozen treats saying, "Malfy shares Remeo’s commitment to crafting authentic flavours with quality ingredients and timeless Italian flare. Inspired by this Amalfi lifestyle, Malfy Gin embodies the essence of ‘La Dolce Vita’ and this collaboration allows us to transport people to the sun-soaked shores of Italy’s Amalfi Coast in a new way.”
Trend Themes
1. Premium Frozen Treat Collaborations - Exploring unique partnerships between gourmet gelato and alcohol brands to create innovative frozen treats with high-quality ingredients and distinct flavor profiles.
2. Cocktail-inspired Ice Pops - Developing frozen desserts infused with popular cocktail ingredients like Prosecco, bitters, and citrus flavors to appeal to cocktail enthusiasts looking for a unique summer indulgence.
3. Texturally Rich Sorbetto Formulas - Experimenting with slow-churned sorbetto recipes that result in a snow-like texture packed with ample fruit content for a refreshing and luxurious frozen dessert experience.
Industry Implications
1. Food and Beverage - Innovating within the food and beverage sector by introducing premium collaborations that blend the worlds of gelato and spirits to create indulgent frozen treats for consumers seeking unique culinary experiences.
2. Alcohol - Exploring new opportunities in the alcohol industry by expanding into the frozen dessert market through partnerships that leverage the popularity of cocktail-inspired flavors in innovative formats.
3. Retail - Capitalizing on the demand for artisanal frozen desserts in retail settings by stocking exclusive products like the Remeo Malfy Spritz Sorbetto in stores to attract consumers looking for upscale and inventive treats.
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