The Flagingo Gemma Collins Gin Liqueur Has a 20% ABV
Michael Hemsworth — November 28, 2020 — Marketing
References: zymurgorium & foodbev
The Flagingo Gemma Collins gin liqueur is a new product created by UK media personality Gemma Collins in collaboration with the Manchester-based distillery Zymurgorium. The spirit features a 20% ABV and is reported to have flavors of kiwi and lime, which makes it perfect for pairing with lemonade, tonic or even a sparkling wine. This will create a high-quality cocktail unlike any other that is perfectly crisp, flavorful and refreshing.
Collins spoke on the new Flagingo Gemma Collins gin liqueur launch saying that, "I’m so excited to announce that I’ve teamed up with Zymurgorium to create my first-ever gin liqueur. It has a magic formula (just like me), and features the most beautiful, iridescent, show-stopping sparkle. And with exotic blends of juniper, kiwi and lime, the taste is just incredible.”
Collins spoke on the new Flagingo Gemma Collins gin liqueur launch saying that, "I’m so excited to announce that I’ve teamed up with Zymurgorium to create my first-ever gin liqueur. It has a magic formula (just like me), and features the most beautiful, iridescent, show-stopping sparkle. And with exotic blends of juniper, kiwi and lime, the taste is just incredible.”
Trend Themes
1. Celebrity Collaborations in the Beverage Industry - Opportunity for other celebrities to partner with distilleries to create unique and innovative drink products.
2. Flavored Gin Liqueurs - Potential for distilleries to explore different flavor profiles in gin, attracting a wider range of consumers.
3. Sparkling Wine Cocktails - Emerging trend of combining gin liqueurs with sparkling wine, offering a refreshing and sophisticated beverage option.
Industry Implications
1. Beverage Manufacturing - Distilleries can leverage celebrity collaborations to create buzz and differentiate their products.
2. Hospitality - Restaurants and bars can capitalize on the popularity of flavored gin liqueurs by adding them to their drink menus.
3. Alcohol Distribution - Opportunity for distributors to expand their product offerings and tap into the growing demand for sparkling wine cocktails.
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