Virtual Dining Concepts Introduces 'NASCAR Refuel'
Niko Pajkovic — August 31, 2021 — Business
References: virtualdiningconcepts & qsrmagazine
Virtual Dining Concepts, a delivery-only restaurant solutions company, has teamed up with NASCAR and Doordash to launch 'NASCAR Refuel,' the first-ever virtual restaurant brand paired with a major spectator sporting organization.
Set to debut before the 'NASCAR Xfinity Series Wawa 250' at Daytona International Speedway, the new brand aims to bring the joy and excitement of the track experience to NASCAR fans' homes by offering them a selection of " delicious dishes inspired by [the] entire track portfolio."
Handpicked from 12 different racetracks around the United States, the 'NASCAR Refuel' menu will feature a range of racetrack staples such as Daytona Firecracker Dog, Darlington Pimento Cheese Sandwich, Talla-Mento Dogwich, Refuel Burger, and more. “This collaboration expands upon our multiyear partnership with NASCAR and reinforces our commitment to creating memorable experiences for fans and food-lovers alike,” said DoorDash’s Director of Partnership Marketing, Vanessa Carr.
Image Credit: NASCAR Refuel
Set to debut before the 'NASCAR Xfinity Series Wawa 250' at Daytona International Speedway, the new brand aims to bring the joy and excitement of the track experience to NASCAR fans' homes by offering them a selection of " delicious dishes inspired by [the] entire track portfolio."
Handpicked from 12 different racetracks around the United States, the 'NASCAR Refuel' menu will feature a range of racetrack staples such as Daytona Firecracker Dog, Darlington Pimento Cheese Sandwich, Talla-Mento Dogwich, Refuel Burger, and more. “This collaboration expands upon our multiyear partnership with NASCAR and reinforces our commitment to creating memorable experiences for fans and food-lovers alike,” said DoorDash’s Director of Partnership Marketing, Vanessa Carr.
Image Credit: NASCAR Refuel
Trend Themes
1. Delivery-only Restaurant Solutions - Virtual Dining Concepts is launching a virtual restaurant brand that can be delivered to your doorstep.
2. Virtual Branding Partnerships - NASCAR and Doordash have partnered with Virtual Dining Concepts to create a unique virtual restaurant brand.
3. Sports Themed Virtual Restaurants - Virtual Dining Concepts is launching a virtual restaurant brand that is themed after the NASCAR Xfinity series and features racetrack inspired dishes.
Industry Implications
1. Food Delivery Services - Delivery-only restaurant solutions such as Virtual Dining Concepts are creating new opportunities for food delivery services to offer unique restaurant brands that are only available for delivery.
2. Sports and Entertainment - Virtual branding partnerships between major sporting organizations and delivery-only restaurant solutions such as Virtual Dining Concepts provide opportunities for both industries to reach new audiences and create unique experiences.
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