Glamp Boursin Will Transform a Fan's Backyard into a Foodie Escape
Laura McQuarrie — June 16, 2021 — Lifestyle
References: GlampBoursin & prnewswire
2020 and 2021 have been years of stay-home experiences and Boursin Cheese wants to treat foodies to a sense of escape with backyard glamping. Glamp Boursin is a 24-hour experience that will give one lucky fan the chance to see their backyard transformed into an inspiring getaway.
The experience involves a personal chef to prepare all meals and snacks, including a cocktail reception and a gourmet three-course dinner under the stars. The backyard experience also includes time around the campfire and in the morning, a breakfast and coffee bar. As well as being able to sample plenty of Boursin Cheese flavors, glampers will get to participate in various activities like a charcuterie board styling class, a wood cutting board burning workshop and lawn games.
The experience involves a personal chef to prepare all meals and snacks, including a cocktail reception and a gourmet three-course dinner under the stars. The backyard experience also includes time around the campfire and in the morning, a breakfast and coffee bar. As well as being able to sample plenty of Boursin Cheese flavors, glampers will get to participate in various activities like a charcuterie board styling class, a wood cutting board burning workshop and lawn games.
Trend Themes
1. Backyard Glamping - Companies can explore offering personalized backyard glamping experiences with curated activities and services for a luxury staycation.
2. Personalized Culinary Experiences - There is an opportunity to offer personalized culinary experiences in unconventional settings like backyards or farms.
3. At-home Activities - Brands can capitalize on the growing trend of stay-home experiences by offering personalized at-home activities like cooking classes and craft workshops.
Industry Implications
1. Hospitality - Hotels and resorts can offer backyard glamping experiences, complete with personalized chef services and curated activities to attract guests looking for a unique experience close to home.
2. Food and Beverage - Food and beverage companies can explore offering personalized culinary experiences in unconventional settings like backyards or farms, turning them into immersive foodie experiences.
3. Experience-based Retail - Retailers can offer at-home activities like cooking classes and craft workshops, creating a new revenue stream and building closer relationships with customers.
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