Candy Digital Announces Launch 'Candy Racing' Digi-Cast NFT Line
Niko Pajkovic — February 9, 2022 — Autos
References: racingndy & businesswire
Leading digital collectible company Candy Digital has announced the launch of its new 'Candy Racing' NFT line, which was developed in partnership with Race Team Alliance.
The new line will allow race fans to collect “digi-cast” NFT editions of 23 NASCAR Cup Series race cars, all of which will be sold via www.candy.com/racing. Each "digi-cast" NFT features a dynamic animation of a deconstructed team car dressed in its specific Daytona paint scheme. Models include the next-gen Chevrolet Camaro ZL1, Ford Mustang GT, and Toyota Camry TRD.
“'Candy Racing' marks our entry into the high-energy world of motorsports, and we’re thrilled to offer racing fans a new way to engage with the teams and drivers they love ahead of one of the most prestigious races of the year,” said Scott Lawin, CEO of Candy Digital.
Image Credit: Racing Candy
The new line will allow race fans to collect “digi-cast” NFT editions of 23 NASCAR Cup Series race cars, all of which will be sold via www.candy.com/racing. Each "digi-cast" NFT features a dynamic animation of a deconstructed team car dressed in its specific Daytona paint scheme. Models include the next-gen Chevrolet Camaro ZL1, Ford Mustang GT, and Toyota Camry TRD.
“'Candy Racing' marks our entry into the high-energy world of motorsports, and we’re thrilled to offer racing fans a new way to engage with the teams and drivers they love ahead of one of the most prestigious races of the year,” said Scott Lawin, CEO of Candy Digital.
Image Credit: Racing Candy
Trend Themes
1. NFT Collectibles - The trend of creating and collecting NFTs has become increasingly popular and presents an opportunity for businesses to capitalize on unique digital offerings.
2. Branded Fan Merchandise - Incorporating branded merchandise into fan experiences has become a trend, creating a new avenue for businesses to engage with consumers and strengthen brand loyalty.
3. Digital Asset Monetization - The opportunity to monetize digital assets like NFTs presents a trend for businesses to explore new revenue streams and expand their offerings.
Industry Implications
1. Digital Collectibles - Companies that specialize in digital collectibles can leverage NFTs and unique offerings to differentiate themselves within the market.
2. Motorsports - Motorsports companies can tap into the trend of collecting NFTs by offering digital versions of their branded merchandise and expanding fan experiences.
3. E-commerce - E-commerce businesses can take advantage of the trend of NFT collectibles by offering a marketplace for unique digital offerings and monetizing transactions through blockchain technology.
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