The FIFA Coca-Cola Box Set Celebrates the Beautiful Game
Robyn Currie — June 9, 2010 — Lifestyle
References: hypebeast
The clock is ticking and the games are about to begin, and just in time for the World Cup 2010 games is the FIFA Coca-Cola box set.
Contained in a fold-out box that gives the illusion that something way more precious than soda is held within, the FIFA Coca-Cola box set will be great as a commemorative piece. Featuring some familiar faces from the football world, the collectible set will be great to save for that day when the looming apocalypse happens and you have nothing else to drink but cans of pop with Zinedine Zidane on them.
Contained in a fold-out box that gives the illusion that something way more precious than soda is held within, the FIFA Coca-Cola box set will be great as a commemorative piece. Featuring some familiar faces from the football world, the collectible set will be great to save for that day when the looming apocalypse happens and you have nothing else to drink but cans of pop with Zinedine Zidane on them.
Trend Themes
1. Collectible Box Sets - The popularity of limited edition, commemorative box sets presents an opportunity for brands to create unique and valuable collectibles that resonate with consumers.
2. Sports Memorabilia - The demand for sports memorabilia continues to grow, providing an opportunity for brands to create exclusive merchandise that appeals to fans and collectors alike.
3. Personalized Packaging - By incorporating famous athletes' faces onto their packaging, brands can offer personalized products that capture consumers' attention and drive sales.
Industry Implications
1. Beverage - Beverage companies can leverage the popularity of collectible box sets to create limited edition drink sets that attract consumers and increase brand loyalty.
2. Sporting Goods - Sporting goods companies can tap into the sports memorabilia market by offering special edition merchandise that features iconic athletes, broadening their customer base and driving sales.
3. Packaging - Packaging companies can help brands create personalized packaging that showcases famous athletes, creating a unique and memorable consumer experience that sets products apart from competitors.
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