This GoT Newsfeed SmartApps Challenge Introduces a Family Tree Game
Laura McQuarrie — October 10, 2017 — Marketing
References: facebook & adsoftheworld
Newsfeed SmartApps created an interactive Facebook post for Game of Thrones fans, which challenged them to complete a family tree game as quickly and correctly as possible.
As there are many characters from different houses in the Game of Thrones universe, fans on social media were challenged to put their knowledge and memory to the test by arranging images of the Game of Thrones characters in the correct position on a family tree. The fans who were able to place the characters from the fantasy show in the correct order in the fastest times were eligible to receive exclusive merchandise from the franchise.
Thanks to Newsfeed SmartApps' patent-pending technology, the interactive family tree game could be played from directly within one's Facebook newsfeed alongside other updates from friends, brands and other followed accounts.
As there are many characters from different houses in the Game of Thrones universe, fans on social media were challenged to put their knowledge and memory to the test by arranging images of the Game of Thrones characters in the correct position on a family tree. The fans who were able to place the characters from the fantasy show in the correct order in the fastest times were eligible to receive exclusive merchandise from the franchise.
Thanks to Newsfeed SmartApps' patent-pending technology, the interactive family tree game could be played from directly within one's Facebook newsfeed alongside other updates from friends, brands and other followed accounts.
Trend Themes
1. Interactive Social Media Games - Creating interactive games on social media platforms to engage and challenge fans.
2. Gamification of Pop Culture - Utilizing gamification techniques to enhance fan engagement with popular culture franchises.
3. Patent-pending Technological Innovations - Developing and implementing patent-pending technologies to enable seamless interactive experiences on social media.
Industry Implications
1. Social Media Marketing - Incorporating interactive games into social media marketing strategies to increase user engagement.
2. Entertainment and Media - Leveraging gamification techniques to enhance fan experiences and create deeper connections with media franchises.
3. Technology and Software Development - Advancing patent-pending technologies to create innovative interactive experiences on social media platforms.
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