Brach's Fall Festival Candy Corn Has Six Flavors in the Mix
Michael Hemsworth — September 6, 2023 — Lifestyle
References: brachs & progressivegrocer
The Brach's Fall Festival Candy Corn is a new take on the classic three-color fall candy that will provide a burst of unexpected flavor for consumers of all ages to enjoy this autumn. The candy boasts six flavors in the mix including Kettle Corn, Caramel Apple, Cotton Candy, Lemonade Shade-Up, Strawberry Funnel Cake and Lemon-Lime Snowcone. This offers an alternative take on the classically flavored version and will change perceptions of what consumers can expect from legacy brand's like Brach's in an ever-changing marketplace.
The Brach's Fall Festival Candy Corn comes in 11-ounce bags priced at $2.79 each and boasts modern branding with fall-themed imagery across every pack to further elevate its charming profile as the perfect autumn treat.
The Brach's Fall Festival Candy Corn comes in 11-ounce bags priced at $2.79 each and boasts modern branding with fall-themed imagery across every pack to further elevate its charming profile as the perfect autumn treat.
Trend Themes
1. Alternative Flavored Candy Corn - The introduction of six unique flavors in Brach's Fall Festival Candy Corn opens up opportunities for alternative flavored candies in the market.
2. Changing Perceptions of Legacy Brands - The innovative flavors of the Brach's Fall Festival Candy Corn challenge consumer expectations for traditional flavors, providing an opportunity for legacy brands to embrace change and offer new experiences.
3. Elevated Packaging with Seasonal Imagery - The modern branding and fall-themed imagery on Brach's Fall Festival Candy Corn packaging showcases the potential to elevate candy packaging with seasonal designs, making it more appealing to customers.
Industry Implications
1. Confectionery - The introduction of six flavors in the Brach's Fall Festival Candy Corn creates an opportunity for confectionery brands to innovate and expand their product offerings with unique and unexpected flavors.
2. Food and Beverage - The alternative flavors in Brach's Fall Festival Candy Corn demonstrate the potential for food and beverage companies to experiment with unusual flavor combinations and attract consumers looking for novel taste experiences.
3. Packaging and Branding - The modern branding aesthetic and seasonal imagery on Brach's Fall Festival Candy Corn packaging highlight the potential for packaging and branding companies to create visually appealing designs that align with specific seasons or events.
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