These New Brach's Candy Corn Varieties Harness Seasonal Flavors
Michael Hemsworth — September 26, 2020 — Marketing
References: ferrarausa & candyindustry
These new Brach's candy corn varieties have been announced by the US-based brand to offer consumers alternative options to pick up when looking to celebrate the season. The products come as an extension of the brand's existing options that could to grow it's current 85% hold of the candy corn market, according to IRI data. The new flavors include the Mellowcreme Caramel Apples, Skulls & Bones, Turkey Dinner Candy Corn and Sour Haunted Tropics Candy Corn.
Senior Brand Manager of Seasonal Marketing Mariah Havens spoke on the new Brach's candy corn varieties saying, "As a leader in seasonal sweet snacking, we’re always innovating with trends and fun flavors, and we know this year is no different. From unusual flavor combinations like our new Turkey Dinner offering to creating a candy that hallmarks the flavors of fall — combining caramel and apple in a mellowcreme — our new and traditional treats provide the perfect way to welcome fall and celebrate the season with family and friends."
Senior Brand Manager of Seasonal Marketing Mariah Havens spoke on the new Brach's candy corn varieties saying, "As a leader in seasonal sweet snacking, we’re always innovating with trends and fun flavors, and we know this year is no different. From unusual flavor combinations like our new Turkey Dinner offering to creating a candy that hallmarks the flavors of fall — combining caramel and apple in a mellowcreme — our new and traditional treats provide the perfect way to welcome fall and celebrate the season with family and friends."
Trend Themes
1. Alternative Candy Flavors - Brach's candy corn varieties offer alternative flavors beyond the traditional candy corn, tapping into the trend of unique and seasonal candy options.
2. Seasonal Sweet Snacking - Brach's innovation in seasonal candy corn flavors aligns with the trend of creating unique and festive treats for seasonal celebrations.
3. Flavor Combinations - Brach's new candy corn flavors, such as Mellowcreme Caramel Apples and Turkey Dinner Candy Corn, demonstrate the trend of experimenting with unique flavor combinations in confections.
Industry Implications
1. Confectionery - The confectionery industry can capitalize on the trend of offering alternative candy flavors and seasonal sweet snacks by developing their own unique and festive treats.
2. Seasonal Marketing - Companies specializing in seasonal marketing can seize the opportunity to collaborate with confectionery brands like Brach's to create innovative and limited-edition candy offerings for specific seasons and holidays.
3. Food Innovation - Food innovation companies can explore the trend of experimenting with flavor combinations in confections by developing their own unique and unexpected candy creations.
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