This App Enhances Eyewear Shopping with a Virtual Mirror
Christopher Magsambol — August 14, 2015 — Tech
References: smashingideas & psfk
Go eyewear shopping from the comfort of your own home with Smashing Ideas' new app. The app lets users turn their phones into virtual mirrors and has them sift through numerous pairs through a forward-facing camera.
The app even allows users to move around -- with the virtual glasses still on -- letting people assess every angle. There are an abundance of virtual glasses apps out there, but Smashing Ideas' newest creation is incredibly realistic and accurate. The app has a catalog of over 10,000 different pairs of glasses from which to try on with a quick swipe.
Despite the impressive technology, the app has yet to be picked up by a major retailer. If it is however, consumers may witness a massive shift in the way we shop for glasses. Smart-mirror technology is already a pervasive tool used by various apps and it may alter not just eyewear shopping, but the entire retail experience.
The app even allows users to move around -- with the virtual glasses still on -- letting people assess every angle. There are an abundance of virtual glasses apps out there, but Smashing Ideas' newest creation is incredibly realistic and accurate. The app has a catalog of over 10,000 different pairs of glasses from which to try on with a quick swipe.
Despite the impressive technology, the app has yet to be picked up by a major retailer. If it is however, consumers may witness a massive shift in the way we shop for glasses. Smart-mirror technology is already a pervasive tool used by various apps and it may alter not just eyewear shopping, but the entire retail experience.
Trend Themes
1. Virtual Eyewear Shopping - Smashing Ideas' app revolutionizes the eyewear shopping experience by allowing users to try on 10,000 different pairs of glasses from their phones.
2. Smart Mirror Technology - The use of smart-mirror technology enhances the overall retail experience and may lead to changes in how we shop for all types of products.
3. Realistic Virtual Try-ons - Incredibly realistic and accurate virtual try-ons create disruptive innovation opportunities for companies looking to enhance the in-store shopping experience.
Industry Implications
1. Eyewear Retail - Eyewear retailers can utilize Smashing Ideas' app technology to provide customers with a convenient and innovative way to try on glasses virtually.
2. Retail Technology - Companies in the retail technology industry can capitalize on the popularity of virtual try-ons and smart mirrors to provide innovative experiences for customers.
3. AR/VR Technology - Developers of AR/VR technology can create realistic and accurate virtual try-ons that can revolutionize the way we shop for all types of products.
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