The Massacre by KFC Spain Promotes the New Crustless "Pollizza"
Laura McQuarrie — July 26, 2022 — Marketing
References: youtube & designtaxi
The Massacre by KFC Spain is the 14-minute horror mini-film that was created to promote the brand's new crustless pizza, "Pollizza," which uses fried chicken as its base. The name of this new menu offering combines the Spanish words for chicken and pizza and it speaks to fans of pizza who might not enjoy traditional crusts. Following this same theme, the short horror-inspired film drives home a cautionary tale against conventional pizzas.
With a retro theme and tropes like cabins in the woods, monsters, teen groups and jump scares, the short film produced by creative agency PS21 with direction by filmmaker NYSU tells the tale of a friend group on their way to the woords. Once the friends place a pizza order with a mysterious number inside the house, things go awry.
With a retro theme and tropes like cabins in the woods, monsters, teen groups and jump scares, the short film produced by creative agency PS21 with direction by filmmaker NYSU tells the tale of a friend group on their way to the woords. Once the friends place a pizza order with a mysterious number inside the house, things go awry.
Trend Themes
1. Crustless Pizza - The popularity of crustless pizza creates opportunities for new menu items and promotions, like KFC Spain's Pollizza.
2. Branded Short Films - Brands can create cinematic experiences for consumers that engage with their products and promotions, like KFC Spain's horror mini-film promoting Pollizza.
3. Horror-inspired Marketing - The horror genre can be utilized in marketing to create engaging experiences that promote products in unique ways, like KFC Spain's The Massacre promoting Pollizza.
Industry Implications
1. Fast Food - Fast food chains can create innovative menu items and marketing campaigns that utilize trends like crustless pizza and branded short films, as demonstrated by KFC Spain's Pollizza and The Massacre.
2. Film Production - Brands and agencies can work with filmmakers to create engaging and entertaining branded short films that promote products, like PS21's work on KFC Spain's The Massacre.
3. Marketing and Advertising - Agencies can explore the use of unconventional marketing techniques, such as horror-inspired content, to promote products and brands in new and exciting ways, as demonstrated by KFC Spain's The Massacre and Pollizza.
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