Extrashade's Sun Care is Tailored to Those with Melanin-Rich Skin
Laura McQuarrie — January 15, 2016 — Lifestyle
References: extrashade
Extrashade is a brand of sun protection products out of Brooklyn, New York that puts an emphasis on caring for those who have a lot of melanin in their skin. While it's may be true that people with darker complexions don't burn as easily, they are still prone to damage from sun exposure. In addition to addressing sunburns, its products are geared towards caring for a range of other issues like discoloration and spotting. For this reason, the brand makes two types of sunscreen lotions, including one for Daily Defense and another to Protect & Nurture.
Extrashade notes that the people with "Rich Complexions" who would benefit from their products include: African American, Asian, Latin, Middle Eastern, Mediterranean, Native American or others of mixed decent. Additionally, Extrashade also promises that its products will also be beneficial to those with less melanin.
Extrashade notes that the people with "Rich Complexions" who would benefit from their products include: African American, Asian, Latin, Middle Eastern, Mediterranean, Native American or others of mixed decent. Additionally, Extrashade also promises that its products will also be beneficial to those with less melanin.
Trend Themes
1. Diverse Sun Care - Creating sun protection products tailored to the specific needs of individuals with melanin-rich skin, addressing issues such as discoloration and spotting.
2. Inclusive Skincare - Expanding the range of skincare products to cater to a diverse range of ethnicities and skin types, providing solutions for people with rich complexions.
3. Specialized Sunscreen - Developing sunscreen lotions that not only protect from sunburn but also address additional concerns like discoloration and spotting for individuals with melanin-rich skin.
Industry Implications
1. Beauty and Personal Care - Opportunity to create inclusive skincare lines that cater to the needs of individuals with melanin-rich skin, offering effective solutions and protection.
2. Health and Wellness - Integrating diverse sun care products into the health and wellness industry to promote overall skin health and address specific concerns faced by people with rich complexions.
3. Multicultural Cosmetics - Capitalizing on the growing demand for cosmetics that cater to a diverse range of ethnicities, developing specialized sunscreen lotions for individuals with melanin-rich skin.
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