Drunk Elephant's Mineral Cream SPF Comes in Three Adaptable Shades
Laura McQuarrie — June 7, 2024 — Fashion
References: drunkelephant & byrdie
Drunk Elephant relaunched its Umbra Sheer Mineral Cream SPF with a new and improved formula and three shades to better support all skin tones. Using mineral sunscreen can be challenging as it often leaves a white cast on darker skin tones, and with its new sun care trio, Drunk Elephans is making it easier for everyone to find a formula that looks and feels good for them.
Umbra Tinte and Umbra Cocoa are two new Mineral Cream SPF 30/PA+++ sun protection products and they're lightweight, sheer, blendable and suitable for all skin types, including sensitive ones. For these formulas, Drunk Elephant opted for zinc oxide to provide skin-friendly mineral broad-spectrum protection and excluded essential oils, silicones, fragrances, dyes and chemical sunscreens.
Umbra Tinte and Umbra Cocoa are two new Mineral Cream SPF 30/PA+++ sun protection products and they're lightweight, sheer, blendable and suitable for all skin types, including sensitive ones. For these formulas, Drunk Elephant opted for zinc oxide to provide skin-friendly mineral broad-spectrum protection and excluded essential oils, silicones, fragrances, dyes and chemical sunscreens.
Trend Themes
1. Inclusive Sun Care - Brands are developing adaptable sun protection that accommodates a range of skin tones, addressing the long-standing issue of white cast on darker skin.
2. Clean Beauty Formulations - Consumers are gravitating towards sun care products made without essential oils, silicones, fragrances, dyes, and chemical sunscreens to avoid skin irritation.
3. Mineral-based Protection - Mineral sunscreens with zinc oxide are on the rise as they offer broad-spectrum protection without the negative aspects of chemical sunscreens.
Industry Implications
1. Cosmetics - The cosmetics industry is evolving with the integration of multi-shade mineral sunscreens that cater to a diverse range of skin tones.
2. Skincare - In skincare, there's a growing demand for clean, mineral-based products that ensure safety and effectiveness for sensitive skin types.
3. Health and Wellness - Health-conscious consumers are increasingly preferring sun care products that incorporate non-toxic, skin-friendly ingredients, promoting overall well-being.
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