evian's Club Hydration Refreshes Festival-Goers
Laura McQuarrie — April 12, 2023 — Marketing
References: evian & prnewswire
Staying hydrated is crucial to fully enjoying a desert music festival while also ensuring safety and evian's Club Hydration is an activation that supports both hydration and celebration. This activation is set to make its debut at TAO Desert Nights and on-site, guests will find themselves immersed in the refreshment of the French Alps.
At the Alps-inspired pop-up bar, festival-goers will gain a new appreciation for evian water's natural minerals from Alpine glacier rocks, and they'll sip signature cocktails like the Alpine Spritz or Peaks Paloma inspired by glaciers.
After debuting in the desert, Club Hydration will make its way across the country "to ensure that everyone can maintain their sparkle by staying hydrated with the effervescent and refreshing taste of evian Sparkling carbonated water."
At the Alps-inspired pop-up bar, festival-goers will gain a new appreciation for evian water's natural minerals from Alpine glacier rocks, and they'll sip signature cocktails like the Alpine Spritz or Peaks Paloma inspired by glaciers.
After debuting in the desert, Club Hydration will make its way across the country "to ensure that everyone can maintain their sparkle by staying hydrated with the effervescent and refreshing taste of evian Sparkling carbonated water."
Trend Themes
1. Hydration Activations - Opportunities for brands to create immersive hydration experiences at events and festivals.
2. Glacier-inspired Products - Innovative uses of Alpine glacier rock minerals in products such as beverages and skincare.
3. Effervescent Beverages - The rise in popularity of carbonated and sparkling water as a refreshing and healthy alternative to sugary drinks.
Industry Implications
1. Beverage Industry - The industry can explore the use of natural minerals and unique flavors in refreshing and hydrating drinks.
2. Event Industry - Opportunities to create hydrating and immersive experiences for attendees at events and festivals.
3. Skincare Industry - Exploration of the benefits of Alpine glacier rock minerals in skincare products.
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