The Ashoka 'Everyone a Changemaker' Animation
Tiana Reid — July 29, 2010 — Social Good
References: youtube & ashoka.org
In less than one minute, the social entrepreneur organization Ashoka, has communicated their vision to the world with their latest animation video called 'Everyone a Changemaker,' created by their team of summer interns.
Much like 'Everyone a Changemaker' shows in Ashoka's simple YouTube video, social change can start with one person. Together, with societal support, we can counter our current malaise and apathy to drive widespread change in our communities.
Implications - The proliferation of YouTube has made it become a viable distribution platform of new media. Corporations looking to disseminate information about themselves may find it extremely cost-effective to simply utilize Youtube rather than playing major media outlets for air time.
Much like 'Everyone a Changemaker' shows in Ashoka's simple YouTube video, social change can start with one person. Together, with societal support, we can counter our current malaise and apathy to drive widespread change in our communities.
Implications - The proliferation of YouTube has made it become a viable distribution platform of new media. Corporations looking to disseminate information about themselves may find it extremely cost-effective to simply utilize Youtube rather than playing major media outlets for air time.
Trend Themes
1. Youtube for Social Change - The success of Ashoka's 'Everyone a Changemaker' video highlights the potential for using YouTube as a platform for social change campaigns.
2. Individual Action for Social Change - The message of 'Everyone a Changemaker' reinforces the idea that individuals have the power to create social change through their actions.
3. Simplified Communication for Social Change - The simplicity and brevity of Ashoka's animation video suggests a trend of using simplified and easily digestible communication methods for social change.
Industry Implications
1. Social Entrepreneurship - The success of Ashoka's 'Everyone a Changemaker' video exemplifies the potential for the social entrepreneurship industry to utilize YouTube and animation videos for their communication strategies.
2. Non-profit Organizations - Non-profit organizations can learn from the success of Ashoka's animation video and incorporate simplified and easily digestible communication methods into their social change campaigns.
3. Marketing and Advertising - The cost-effectiveness and wide reach of YouTube highlights a disruptive innovation opportunity for marketing and advertising industries to utilize social media as a distribution platform.
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