The Grenade Carb Killa Ice Cream Offers a Diet-Conscious Indulgence
Michael Hemsworth — April 2, 2021 — Marketing
References: row.grenade & talkingretail
The Grenade Carb Killa Ice Cream has been announced by the brand as its latest product for health-conscious consumers that will provide them with an optimized way to enjoy a frozen treat. The ice cream comes in two flavor options including Peanut Nutter and White Chocolate Cookie, which are both low in sugar with less than 1.7-grams per serving and with more than 6.5-grams of protein each. The bars also contain 137-calories or less each to make them easy to incorporate into a diet.
Head of Product Rob Page spoke on the new Grenade Carb Killa Ice Cream bars saying, "With our Carb Killa protein bar the UK’s best-selling since 2016, we’re delighted to be able to offer the same great taste in an even cooler form. Having received countless requests over the years, we expect consumer appetite to be high, so we may well launch additional flavours later down the line. Watch this space.”
Head of Product Rob Page spoke on the new Grenade Carb Killa Ice Cream bars saying, "With our Carb Killa protein bar the UK’s best-selling since 2016, we’re delighted to be able to offer the same great taste in an even cooler form. Having received countless requests over the years, we expect consumer appetite to be high, so we may well launch additional flavours later down the line. Watch this space.”
Trend Themes
1. Fitness-focused Frozen Treats - The health and fitness industry can collaborate with food and beverage companies to develop more frozen treats that appeal to health-conscious consumers.
2. Low-sugar, High-protein Snacks - The snack industry can develop more products that have low sugar content and high protein content to cater to consumers who want to maintain a healthy diet.
3. Indulgent but Optimal Treats - Food and beverage companies can explore ways to create indulgent treats that also provide nutritional value to cater to consumers who prioritize both taste and health.
Industry Implications
1. Food and Beverage - Food and beverage companies can expand their product lines to cater to consumers who prioritize health and fitness without sacrificing taste.
2. Fitness - The fitness industry can collaborate with food and beverage companies to create products that cater to the nutritional needs of consumers who are looking to achieve their fitness goals.
3. Snack - The snack industry can reinvent its products and incorporate healthier ingredients while still satisfying the indulgent cravings of consumers.
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