VIBE's Energy Juice Drink is Powered by Superfood Ingredients
Laura McQuarrie — July 20, 2016 — Lifestyle
References: vivartia & packagingoftheworld
VIBE's Energy Juice Drinks sets themselves apart as a different kind of energizing product that's juice-based and filled with superfood ingredients, natural caffeine, guarana extract and vitamins.
These potent Energy Juice Drinks from VIBE come in three flavors: Raspberry & Goji Berry, Kiwi & Starfruit and Tropical Fruits. In order to suggest the energizing properties of these fruit drinks, VIBE's packaging depicts these fruit combinations with blurred images that capture a moment during high-speed motion.
A few years ago, the most dominant energy drinks on the market were those with carbonated formulas that were filled with artificial ingredients and sugar. A new generation of energy drinks are now being designed with an emphasis on health and come in the forms of other familiar beverages like water, juice, milk or tea.
These potent Energy Juice Drinks from VIBE come in three flavors: Raspberry & Goji Berry, Kiwi & Starfruit and Tropical Fruits. In order to suggest the energizing properties of these fruit drinks, VIBE's packaging depicts these fruit combinations with blurred images that capture a moment during high-speed motion.
A few years ago, the most dominant energy drinks on the market were those with carbonated formulas that were filled with artificial ingredients and sugar. A new generation of energy drinks are now being designed with an emphasis on health and come in the forms of other familiar beverages like water, juice, milk or tea.
Trend Themes
1. Superfood Juice-based Drinks - Creating more beverage products that emphasize natural and superfood-based ingredients can disrupt the traditional energy drink market
2. Blurred Motion Packaging Design - Using packaging design that captures blurred imagery and high-speed motion can create a unique and eye-catching product on the shelves
3. Health-focused Energy Drinks - Developing energy drinks with an emphasis on health and natural ingredients can change the perception of energy drinks and appeal to a wider audience
Industry Implications
1. Beverage Industry - Incorporating more natural and superfood-based ingredients for energy drinks can attract the health-conscious consumers
2. Packaging and Design Industry - Creating packaging with blurred, high-speed motion imagery can capture attention and disrupt the traditional beverage packaging design
3. Fitness and Wellness Industry - Partnering with fitness and wellness brands to market their energy drinks can cater to the audience looking for natural and healthy energy options
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