OndAzul Encourages Participation in the Ice Bucket Challenge Without Water
Laura McQuarrie — September 10, 2014 — Eco
References: baldevazio.br & adsoftheworld
Although the Ice Bucket Challenge has been successful at raising many more millions for ALS than the same time last year, OndAzul is proposing that people do the Empty Bucket challenge in order to be mindful about the water that's wasted in the process.
In the process of raising awareness for one worthy cause, OndAzul notes that there has been a water shortage in Brazil and with thousands of people dumping buckets of water onto their heads, this is wasting water that could be used for drinking, washing hands or even swimming. It seems strange to suggest participating in the Ice Bucket Challenge without ice or water, but this way, people are encouraged to take part, and make twice as much of a statement with their video uploads for ALS.
In the process of raising awareness for one worthy cause, OndAzul notes that there has been a water shortage in Brazil and with thousands of people dumping buckets of water onto their heads, this is wasting water that could be used for drinking, washing hands or even swimming. It seems strange to suggest participating in the Ice Bucket Challenge without ice or water, but this way, people are encouraged to take part, and make twice as much of a statement with their video uploads for ALS.
Trend Themes
1. Sustainable Fundraising - By promoting the Empty Bucket challenge, OndAzul taps into the trend of sustainable fundraising, opening up opportunities for other organizations to rethink their traditional fundraising methods.
2. Water Conservation - The Empty Bucket challenge highlights the trend of water conservation, creating opportunities for businesses in the water management and conservation industry to offer innovative solutions.
3. Digital Activism - Encouraging video uploads for ALS, the Empty Bucket challenge aligns with the trend of digital activism, providing opportunities for businesses in the social media marketing and video sharing platform industries.
Industry Implications
1. Nonprofit Organizations - Nonprofit organizations can explore the disruptive innovation opportunity of sustainable fundraising by adopting the Empty Bucket challenge or similar concepts.
2. Water Management - The water management industry can capitalize on the opportunity presented by the Empty Bucket challenge to promote water conservation practices and develop innovative solutions.
3. Social Media Marketing - The Empty Bucket challenge offers a chance for businesses in the social media marketing industry to create engaging campaigns and leverage digital activism to raise awareness for causes.
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