Steamies are Steamed-Cooked Soft Eggs for Eating on the Go
Laura McQuarrie — February 7, 2021 — Marketing
References: thedieline
St. John Family Farms is expanding its brand with a new line of steamed-cooked eggs called Steamies. The protein-packed, portable snacks are available in a wide range of flavors that are emphasized with colorful boxes and whimiscial names like Scootin' with Salt & Pepper or Ramblin' with Ranch finishing salt. There's something for everyone, as there are flavors that are cheesy, spicy or reminiscent of the flavors of egg salad.
To express the on-the-go nature of the snacks, each playful soft-cooked egg box depicts an image of a chicken in some sort of vehicle, be it a scooter, a boat, a bike or a rocket ship. The eggs are touted as "better than boiled" and highlight the fact that there's 18 grams of protein per container.
To express the on-the-go nature of the snacks, each playful soft-cooked egg box depicts an image of a chicken in some sort of vehicle, be it a scooter, a boat, a bike or a rocket ship. The eggs are touted as "better than boiled" and highlight the fact that there's 18 grams of protein per container.
Trend Themes
1. Portable Snacks - The rise of portable snack options like Steamies cater to busy, on-the-go consumers looking for quick and nutritious options.
2. Flavor Innovations - Steamies' range of unique and bold flavors highlight an opportunity for flavor innovation in the snack industry.
3. Convenient Packaging - The playful packaging of Steamies provides an opportunity for brands to incorporate fun and appealing packaging to make their snacks stand out.
Industry Implications
1. Snack Industry - Steamies' arrival highlights avenues for product development in the growing snack industry.
2. Convenience Stores - Steamies' portability and packaging make them an ideal snack option for convenience stores looking for unique and attractive products to stock on their shelves.
3. Health Food Industry - Steamies' high protein content and emphasis on nutrition represent an opportunity for the health food industry to tap into the growing demand for convenient and healthy snack options.
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