Just Laid's Egg Carton Packaging Promotes Local, Fresh Food with Humor
Laura McQuarrie — October 20, 2014 — Lifestyle
References: springetts & lovelypackage
The egg carton packaging for Just Laid by Springetts Brand Design Consultants was developed as a cheeky take on how a brand could make locally-produced eggs stand out and humorous way. The imagery on the cartons, as well as the text makes it seem truly as though the hen on each box is sitting on a fresh egg that almost looks like it's ready to pop out of the container.
For the fun designs on the front of the Just Laid boxes, there are three caricatures of hens laying eggs that each wears a slightly different expression and interacts with the egg in a playful way. As well as the comical packaging, the eggs have appeal since they're branded simply and note that the eggs come from free range chickens.
For the fun designs on the front of the Just Laid boxes, there are three caricatures of hens laying eggs that each wears a slightly different expression and interacts with the egg in a playful way. As well as the comical packaging, the eggs have appeal since they're branded simply and note that the eggs come from free range chickens.
Trend Themes
1. Cheeky Packaging - Disruptive innovation opportunity: Explore unconventional and humorous packaging designs to create memorable brand experiences.
2. Local and Fresh Food - Disruptive innovation opportunity: Develop packaging that promotes locally-sourced and freshly-produced food in a unique and engaging manner.
3. Branding Simplicity - Disruptive innovation opportunity: Simplify branding elements to convey authenticity, transparency, and appeal to conscious consumers.
Industry Implications
1. Food Packaging - Disruptive innovation opportunity: Redesign and reimagine traditional food packaging to capture attention and convey unique brand values.
2. Organic and Free-range Foods - Disruptive innovation opportunity: Develop innovative packaging strategies to communicate the authenticity and quality of organic and free-range food products.
3. Brand Design and Consulting - Disruptive innovation opportunity: Offer creative and strategic services that help brands differentiate themselves through innovative packaging and branding solutions.
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