Bird Bros Roost Eggs are Laid by Hens in Free Range Sheds
Michael Hemsworth — October 17, 2024 — Lifestyle
References: birdbroseggs & retailtimes
The Bird Bros Roost Eggs are a line of eggs from the brand with its Vision 2028 strategy in mind to provide consumers and brands alike with a new option. The eggs are laid by hens in large, climate-controlled sheds where they are allowed to roam freely for socializing and perching to better increase their comfort as well as their welfare. The eggs will launch in retail packs of six and 12 to start with five and 15-dozen packs being launched for the foodservice industry.
Commercial Director Matthew Bird spoke on the new Bird Bros Roost Eggs saying, "As we announced earlier this year in our Vision 2028 strategy, we’re committed to ending our colony cage production and focus on a higher welfare environment for our hens. We’re aware that many consumers are looking for a value egg that provides better hen welfare, and we believe that a barn egg is the ideal solution for the future."
Commercial Director Matthew Bird spoke on the new Bird Bros Roost Eggs saying, "As we announced earlier this year in our Vision 2028 strategy, we’re committed to ending our colony cage production and focus on a higher welfare environment for our hens. We’re aware that many consumers are looking for a value egg that provides better hen welfare, and we believe that a barn egg is the ideal solution for the future."
Trend Themes
1. Ethical-egg Production - Increasing consumer demand for humane animal treatment is driving the shift towards barn-laid eggs.
2. Sustainable-food Sourcing - Consumers' growing preference for sustainable and ethically sourced food items is reshaping the egg industry.
3. Climate-controlled Farming - Innovative climate-controlled environments for poultry farming offer improved animal welfare and farming efficiencies.
Industry Implications
1. Agriculture - Advancing poultry farming practices can lead to more ethical and sustainable agricultural production.
2. Retail - Retailers increasingly seek products that align with consumers' ethical values, such as barn-laid eggs.
3. Foodservice - Foodservice operators are integrating ethically produced food items like barn-laid eggs to meet consumer expectations and enhance menu offerings.
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