The Dynasty Dairy Farm Products are Vividly Regal in Design
Michael Hemsworth — June 16, 2017 — Marketing
References: vataga.agency & packagingoftheworld
Dairy products are a staple at the grocery store which makes it a competitive space for many brands, so the conceptual Dynasty Dairy Farm products are intended to help garner attention in the refrigerated aisle at the market. Created by the Vataga Agency, the conceptual products aim to draw in consumers with a distinctly premium aesthetic that highlights a muted color palette with bold pops of crisp yellow.
The Dynasty Dairy Farm products come as a response to the expanding premium goods market that is seeing consumers shift their preferences and purchases towards goods of the high-end variety. This can be observed in virtually all areas of the market ranging from consumer goods, to food items that accelerate the notion of everyday luxury.
The Dynasty Dairy Farm products come as a response to the expanding premium goods market that is seeing consumers shift their preferences and purchases towards goods of the high-end variety. This can be observed in virtually all areas of the market ranging from consumer goods, to food items that accelerate the notion of everyday luxury.
Trend Themes
1. Premium Dairy Products - There is a disruptive innovation opportunity for dairy companies to create high-end, visually appealing and unique dairy products to cater to the growing premium goods consumer market.
2. Bold Packaging Design - An opportunity exists for design companies to create packaging design that incorporates bold and crisp colors to subtly yet cleverly differentiate established dairy brands in the market.
3. Luxury Goods Market - Dairy companies can tap into the luxury goods market by creating a high-end line of products that delivers on value, uniqueness and quality to satisfy growing consumer preference for premium goods.
Industry Implications
1. Dairy Industry - Dairy companies must adopt new product design strategies that address the growing number of consumers with a preference for high-end goods.
2. Design Industry - Design companies have a chance to offer dairy product packaging that is visually appealing, cleverly designed, and subtly differentiating established brands in the highly competitive dairy market.
3. Consumer Goods Industry - Companies in the consumer goods industry can take advantage of the changing consumer preferences and offer high-end dairy products, that cater to the growing number of consumers looking for premium purchases that are unique, high-quality with good value for money.
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