Amul Unveils a New Dairy Line Tailored to the Indian Diaspora
References: amul & indianexpress
The Gujarat Cooperative Milk Marketing Federation (GCMMF), renowned for its Amul brand, which specializes in dairy products, is strategically pursuing an expansion of its product portfolio within the US market. This initiative follows the successful launch of fresh milk, achieved through a collaborative effort with the Michigan Milk Producers Association.
Building upon this foundation, GCMMF has introduced four distinct milk variants specially designed to meet the preferences and demands of the Indian diaspora and the broader Asian population residing in the United States.
“Fresh products have a good demand (in the US and other overseas markets)… We would be soon expanding with other products like dahi, lassi buttermilk, cream and paneer,” Jayen Mehta, Managing Director, Gujarat Cooperative Milk Marketing Federation Ltd (GCMMFL), said.
Image Credit: Gujarat Cooperative Milk Marketing Federation
Building upon this foundation, GCMMF has introduced four distinct milk variants specially designed to meet the preferences and demands of the Indian diaspora and the broader Asian population residing in the United States.
“Fresh products have a good demand (in the US and other overseas markets)… We would be soon expanding with other products like dahi, lassi buttermilk, cream and paneer,” Jayen Mehta, Managing Director, Gujarat Cooperative Milk Marketing Federation Ltd (GCMMFL), said.
Image Credit: Gujarat Cooperative Milk Marketing Federation
Trend Themes
1. Culturally-embedded Dairy Foods - Emerging dairy products tailored to specific ethnic tastes resonate deeply with multicultural markets, presenting a shift from generic offerings.
2. Diaspora-centric Product Lines - Companies leveraging cultural connections through product designs are gaining loyalty in diaspora communities, highlighting a niche yet expansive consumer base.
3. Collaborative International Expansion - Strategic partnerships between local and foreign producers are facilitating the introduction of region-specific dairy products, enhancing global market reach.
Industry Implications
1. Ethnic Food Industry - The growth of products catered to ethnic communities demonstrates a burgeoning segment within the broader food market, emphasizing cultural specificity.
2. Dairy Production - Innovations in dairy production that align with the dietary preferences of diverse populations are reshaping traditional market dynamics.
3. Collaborative Agribusiness - The fusion of local agribusiness with international partners is driving forward new, culturally-relevant product developments in the dairy sector.
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