These Ads for Duracell Batteries Show the Power of One Battery
Laura McQuarrie — June 28, 2014 — Marketing
These print ads for Duracell batteries show tons of battery-powered items being assembled like Transformers robots. The playful illustrations are made to look like technical drawings, showing all of the different kinds of electronic devices that can be powered with a battery, including everything from radios to remote controls, speakers and cameras.
As a whole, the battery-powered electronics come together to form giant mechanized robots, helicopters and cars, showing that the impressive amount of power that's packed into just one little Duracell battery. As the ads note, more energy also equals more lives and some seriously impressive creations. The release of the fun and imaginative ads by Peru's Publicis Peru agency are quite timely too, since Transformers: Age of Extinction just came out.
As a whole, the battery-powered electronics come together to form giant mechanized robots, helicopters and cars, showing that the impressive amount of power that's packed into just one little Duracell battery. As the ads note, more energy also equals more lives and some seriously impressive creations. The release of the fun and imaginative ads by Peru's Publicis Peru agency are quite timely too, since Transformers: Age of Extinction just came out.
Trend Themes
1. Battery-powered Device Integration - Companies could explore the potential of incorporating battery-powered components into electronic devices to generate new product lines.
2. Creative Design for Advertisements - Businesses could tap into creative design teams to make ads that showcase technical products in a visually-appealing manner.
3. Multifunctional Devices - Tech companies could leverage this trend and invest in multifunctional devices that maximize battery power while serving various purposes.
Industry Implications
1. Electronics Manufacturing - Manufacturers could explore integrating more battery-powered components into their product lines to increase product functionality and reduce reliance on wired power sources.
2. Advertising - The use of creative and playful designs for technical products can enhance brand recognition and boost sales.
3. Battery Manufacturing - Battery manufacturers could benefit from the trend by investing in developing more powerful and long-lasting batteries with diverse applications.
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