Ideas
Explore the world's #1 largest database of ideas and innovations, with 480,533 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,015 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,015 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 480,533 cutting edge ideas.

Emergency Preparedness Campaigns

Clean the Sky - Positive Eco Trends & Breakthroughs

Batteries Plus is the Nation's "Storm Prep Headquarters"

— June 4, 2024 — Marketing
Batteries Plus, a leading specialty battery retailer in the United States, has launched its inaugural Emergency Preparedness Campaign. The initiative aims to empower consumers to safeguard their families against severe weather and natural disasters.

Positioned as the nation's "Storm Prep Headquarters," Batteries Plus advocates for proactive emergency planning through its Pledge, Prepare, and Power Up initiative. The Emergency Preparedness Campaign encourages consumers to take the Pledge, which entails committing to proactive measures such as creating and rehearsing an emergency plan. Through its online platform, Batteries Plus offers downloadable checklists for assembling personalized emergency kits and guiding consumers in selecting appropriate gear tailored to their region's specific risks, such as hurricanes, tornadoes, floods, wildfires, extreme temperatures, and winter storms.

As part of the campaign, participants are also eligible to win a 300W X2Power Portable Power Station, enhancing their readiness with a backup energy source capable of sustaining essential devices during power outages.v

Image Credit: Batteries Plus
Trend Themes
1. Proactive Emergency Planning - Empowering consumers to prepare for unpredictable disasters through structured and rehearsed emergency plans.
2. Personalized Emergency Kits - Encouraging the assembly of customized emergency kits that cater to unique regional threats and personal needs.
3. Portable Backup Power Solutions - Introducing versatile portable power stations to ensure essential devices remain operational during outage scenarios.
Industry Implications
1. Battery Retail - Expanding market opportunities by offering specialized products for disaster preparedness and critical energy needs.
2. Emergency Preparedness - Continually developing innovative tools and resources that assist consumers in effectively planning for and surviving emergencies.
3. Online Retail - Leveraging e-commerce platforms to provide accessible resources and products aimed at enhanced disaster readiness.
4.6
Score
Popularity
Activity
Freshness