RumChata Pineapple Cream is Launching Ahead of Cocktail Season
Michael Hemsworth — March 5, 2024 — Lifestyle
RumChata Pineapple Cream is the latest flavor being added to the brand's signature liqueur range that's perfect for elevating an array of creamy cocktail recipes into fruity treats. The product is a permanent addition to the brand's portfolio and uses a fresh pineapple flavor to help cut through the creaminess for the perfect blend of taste and texture. The liqueur is making its debut in 50ml and 750ml bottles with a 13.75% ABV that's perfect for being used in your favorite shaken or blended beverages this spring or summer.
Vice President of Marketing for Spirit of Gallo Brandon Lieb commented on the RumChata Pineapple Cream saying, "Last year, our fans’ enthusiasm for tropical flavors was evident with the success of RumChata Coconut Cream. As summer approaches, we’re thrilled to unveil our latest innovation, RumChata Pineapple Cream, which is reminiscent of summer Tiki drinks."
Vice President of Marketing for Spirit of Gallo Brandon Lieb commented on the RumChata Pineapple Cream saying, "Last year, our fans’ enthusiasm for tropical flavors was evident with the success of RumChata Coconut Cream. As summer approaches, we’re thrilled to unveil our latest innovation, RumChata Pineapple Cream, which is reminiscent of summer Tiki drinks."
Trend Themes
1. Fruity Cream Liqueurs - Innovative fruit-infused cream liqueurs are becoming popular choices for consumers looking to elevate traditional cocktail recipes with a fruity twist.
2. Permanent Portfolio Additions - Brands are incorporating new flavors permanently into their liqueur portfolios to cater to evolving consumer preferences and maintain market competitiveness.
3. Summer-inspired Liqueur Innovations - Companies are introducing seasonal liqueur varieties that capture the essence of summer, tapping into the demand for refreshing and tropical flavors during warmer months.
Industry Implications
1. Alcoholic Beverage - The alcoholic beverage industry is presented with opportunities to create innovative fruit-infused cream liqueurs that offer unique flavor experiences for consumers.
2. Hospitality and Mixology - The hospitality and mixology sectors can capitalize on the trend of incorporating permanent fruit-based liqueur options into their menus to attract customers seeking novel cocktail experiences.
3. Seasonal Food and Beverage - Seasonal food and beverage businesses can explore developing summer-inspired liqueurs to enhance their product offerings and cater to seasonal flavor trends.
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