The Lilo Hard Seltzer Range Includes Two Distinct Flavor Options
Michael Hemsworth — January 8, 2021 — Marketing
References: lilodrinks & thespiritsbusiness
The Lilo hard seltzer range is a new offering from the brand for the UK market that will provide consumers with a low-calorie and low-alcohol option to pick up. The drinks feature a 3.5% ABV and feature 44 calories or less, which will position them as being perfect for portioned indulgence without having to worry about too many calories or too much alcohol in the mix. The drink range includes the White Grape & Elderflower and Cranberry & Rosehip flavor options, which are both packaged with vibrant branding that's eye-catching and story-focused.
Marketing Director at The Alcoholic Water Company Ivana Markotic spoke on the new Lilo hard seltzer range saying, "As the UK continues to embrace the hard seltzer movement that is taking over the world, we are excited to bring a premium and flavor-focused addition to the category. We’re bringing an artful approach to Lilo – inspired by creativity and using the perfect blend of bespoke botanicals and pure Scottish water as the base. Lilo is the perfect option for those looking to explore a more mindful approach to drinking, without compromising on flavor.”
Marketing Director at The Alcoholic Water Company Ivana Markotic spoke on the new Lilo hard seltzer range saying, "As the UK continues to embrace the hard seltzer movement that is taking over the world, we are excited to bring a premium and flavor-focused addition to the category. We’re bringing an artful approach to Lilo – inspired by creativity and using the perfect blend of bespoke botanicals and pure Scottish water as the base. Lilo is the perfect option for those looking to explore a more mindful approach to drinking, without compromising on flavor.”
Trend Themes
1. Low-alcohol Beverages - The trend of low-alcohol beverages is disrupting the traditional alcoholic drinks industry.
2. Hard Seltzer Movement - The movement towards hard seltzer drinks is disrupting the traditional beer industry.
3. Craft-inspired Flavors - The trend of creating unique and flavor-focused drinks is disrupting the traditional mass-produced beverage industry.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can capitalize on the trend towards low-alcohol options to attract health-conscious consumers.
2. Beer Industry - The beer industry can benefit from jumping on the hard seltzer movement to attract consumers looking for lighter and more refreshing drinks.
3. Craft Beverage Industry - The craft beverage industry can leverage the trend of creating unique and flavor-focused drinks to stand out in a crowded market.
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