Meijer and Instacart are Partnering to Offer Alcohol Delivery Service
Michael Hemsworth — November 10, 2021 — Business
References: meijer & drugstorenews
Meijer and Instacart have announced a new partnership that will offer consumers access to an on-demand alcohol delivery service to increase the ease of shopping for libations. The announcement includes Meijer offering alcohol delivery from more than 180 store locations across Michigan, Ohio and Illinois, and will offer access to a variety of wines, beers and spirits. The service comes on the heels of many brands getting involved in alcohol delivery to accommodate increasing consumer interest in the service.
VP of Retail at Instacart Chris Rogers commented on the new Meijer and Instacart partnership saying, "We’re proud to deepen our partnership with Meijer, bringing its expansive alcohol selection online and giving customers even more access to Meijer’s one-stop-shop selection via same-day delivery. We know that alcohol e-commerce is a clear growth driver for our retail partners, which typically see their basket sizes increase by 25% with alcohol. We’re committed to serving as a retailer enablement platform and providing grocers with more ways to bring their entire store online as they continue to grow and meet the evolving e-commerce needs of their customers.”
VP of Retail at Instacart Chris Rogers commented on the new Meijer and Instacart partnership saying, "We’re proud to deepen our partnership with Meijer, bringing its expansive alcohol selection online and giving customers even more access to Meijer’s one-stop-shop selection via same-day delivery. We know that alcohol e-commerce is a clear growth driver for our retail partners, which typically see their basket sizes increase by 25% with alcohol. We’re committed to serving as a retailer enablement platform and providing grocers with more ways to bring their entire store online as they continue to grow and meet the evolving e-commerce needs of their customers.”
Trend Themes
1. On-demand Alcohol Delivery - The partnership between Meijer and Instacart to offer on-demand alcohol delivery service presents an opportunity to disrupt the retail and alcohol industries.
2. Expansion of Alcohol E-commerce - The increasing consumer interest in alcohol delivery and the convenience it offers creates an opportunity to disrupt the e-commerce industry and expand the alcohol market.
3. Retail Enablement Platforms - The commitment to serving as a retailer enablement platform presents an opportunity to disrupt the online shopping industry and create more ways for retailers to bring their stores online.
Industry Implications
1. Retail Industry - The on-demand alcohol delivery service presents an opportunity for retailers to expand their product offerings and increase sales.
2. Alcohol Industry - The expansion of alcohol e-commerce provides an opportunity for alcohol companies to reach a wider audience and increase sales.
3. E-commerce Industry - The increasing consumer interest in alcohol delivery and convenience presents an opportunity to disrupt the e-commerce industry and expand market capabilities.
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