Duolingo and Crunchyroll Join to Encourage Japanese Learning
Amy Duong — May 18, 2023 — Pop Culture
References: go.skimresources & designtaxi
Duolingo and Crunchyroll work in collaboration to launch a new program that starts today. It features 50 new phrases that are added to Duolingo's platform through its Japanese courage that is inspired by dialog in popular anime shoes. It is no shock that Crunchyroll was the collaborative force. This new program allows users to pick up the language from a more fun perspective as anime and Japanese pop culture have encouraged fans to take a stronger interest in the country's history and good.
Those that have a premium subscription to Crunchyroll will automatically receive a two-month trial to Duolingo's premium tier. Duolingo users are also eligible for ad-free enjoyment on Crunchyroll as an exchange. When visiting the program, the green owl mascot will also provide his own top 10 recommendations of series he enjoys and what to watch to practice what was learned.
Image Credit: Crunchyroll
Those that have a premium subscription to Crunchyroll will automatically receive a two-month trial to Duolingo's premium tier. Duolingo users are also eligible for ad-free enjoyment on Crunchyroll as an exchange. When visiting the program, the green owl mascot will also provide his own top 10 recommendations of series he enjoys and what to watch to practice what was learned.
Image Credit: Crunchyroll
Trend Themes
1. Anime-inspired Language Learning - The collaboration between Duolingo and Crunchyroll for an anime-inspired language program opens up opportunities for other language learning platforms to engage users through popular media.
2. Pop Culture Language Learning - The success of the collaboration between Duolingo and Crunchyroll shows the potential for other language learning companies to collaborate with popular culture media and fandoms to make language learning more engaging and fun.
3. Gamified Language Learning - The use of anime and Japanese pop culture in Duolingo’s new program demonstrates the rising potential for gamified language learning options that engage language learners on a deeper level.
Industry Implications
1. Language Learning - The anime-inspired language learning trend presents a disruptive innovation opportunity for language learning companies to incorporate pop culture media to improve user engagement and satisfaction with language learning programs.
2. Entertainment - As language learning platforms like Duolingo begin to collaborate with streaming services and pop culture media, the entertainment industry has an opportunity to reach new audiences and expand their fan base globally.
3. E-learning - The gamified language learning trend, particularly with the use of anime and pop culture media, presents an opportunity for e-learning companies to improve their offerings and reach new audiences in both language learning and other educational spaces.
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