Viktor & Rolf's 'Dress Up Your Bottle' Offers Personalization
Laura McQuarrie — September 10, 2018 — Art & Design
References: us.viktor-rolf & premiumbeautynews
Viktor & Rolf is launching a new e-commerce platform that puts an emphasis on its collection of fragrances and encourages users to 'Dress Up Your Bottle.' With this new online store, shoppers are able to customize bottles of Viktor & Rolf's Flowerbomb, Spicebomb and Bonbon perfumes with playful accessories and personalized engravings. While the Flowerbomb perfume was initially released in 2010 for the holiday season, consumers now have the chance to rediscover the scent in different bottle designs.
When it comes to adorning a perfume bottle from the brand with fun accessories as part of the complimentary Dress Up Your Bottle experience, consumers are able to choose from options such as ribbon bows, satin flowers and tulle collars.
As experiences with aroma tend to be highly personal, many brands are prioritizing customization in everything from formulas and packaging to the scent selection process.
When it comes to adorning a perfume bottle from the brand with fun accessories as part of the complimentary Dress Up Your Bottle experience, consumers are able to choose from options such as ribbon bows, satin flowers and tulle collars.
As experiences with aroma tend to be highly personal, many brands are prioritizing customization in everything from formulas and packaging to the scent selection process.
Trend Themes
1. Customized Fragrance - The trend of customizing fragrances with personalized accessories and engravings offers a disruptive innovation opportunity for brands to tap into consumers' desire for unique and personalized experiences.
2. Personalization in E-commerce - The growing trend of personalization in e-commerce, such as Viktor & Rolf's 'Dress Up Your Bottle' platform, presents a disruptive innovation opportunity for online retailers to enhance customer engagement and create unique product offerings.
3. Customization in Packaging - The increasing emphasis on customization in packaging, as demonstrated by Viktor & Rolf's customizable perfume bottles, opens up disruptive innovation opportunities for brands to stand out in the competitive fragrance market.
Industry Implications
1. Fragrance - The fragrance industry can leverage the trend of customized fragrances to create unique product offerings that cater to consumers' desire for personalized scents.
2. E-commerce - The e-commerce industry can embrace the trend of personalization to enhance customer engagement and create more immersive shopping experiences.
3. Packaging - The packaging industry can capitalize on the trend of customization in packaging to help brands differentiate themselves and create memorable product experiences.
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