The New Doritos Twisted Lime Tortilla Chips Feature Just a Bit of Heat
Katherine Pendrill — October 13, 2020 — Lifestyle
References: brandeating
This fall, Frito-Lay is looking to bring the heat with its new Doritos Twisted Lime tortilla chips.
Doritos Twisted Lime is the latest limited-edition flavor to join the Doritos chip lineup. The new flavor is being described by the brand as "the perfect combination of tangy and heat with a mouth-watering lime flavor that finishes with a kick." In other words, you're getting the same citrus punch that you do with Doritos Flamin' Hot Limon, but with a more subtle spice. This makes the new flavor perfect for those who like a flavorful chip without an overpowering amount of spice.
The new Doritos Twisted Lime can be found at retailers nationwide through the fall and winter months of 2020.
Image Credit: Frito-Lay
Doritos Twisted Lime is the latest limited-edition flavor to join the Doritos chip lineup. The new flavor is being described by the brand as "the perfect combination of tangy and heat with a mouth-watering lime flavor that finishes with a kick." In other words, you're getting the same citrus punch that you do with Doritos Flamin' Hot Limon, but with a more subtle spice. This makes the new flavor perfect for those who like a flavorful chip without an overpowering amount of spice.
The new Doritos Twisted Lime can be found at retailers nationwide through the fall and winter months of 2020.
Image Credit: Frito-Lay
Trend Themes
1. Limited-edition Flavor - Opportunity for snack companies to release new and unique flavors that captivate consumer interest.
2. Subtle Spice - Potential for food and beverage brands to create products that offer a mild heat experience for consumers who prefer less spiciness.
3. Citrus Fusion - Opportunity for companies to explore citrus-infused products that provide a tangy flavor profile paired with other complementary taste elements.
Industry Implications
1. Snack Food - The snack food industry can capitalize on the trend of limited-edition flavors by introducing innovative and enticing chip variations.
2. Food and Beverage - The food and beverage industry has the potential to develop products that cater to consumers seeking a milder spice experience while still delivering on flavor.
3. Flavor Enhancement - Companies specializing in flavorings and food additives can tap into the demand for citrus fusion products by offering innovative solutions that enhance taste profiles.
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