WOOF! FOR DOGS is a Line of Snack Foods for Canine Companions
Rebecca Byers — October 9, 2015 — Lifestyle
References: packagingoftheworld
WOOF! FOR DOGS is a Brazilian brand of functional dog snacks for owners looking for something good to feed their dogs while on the go. Boasting charismatic packaging and a graphical logo, the WOOF! FOR DOGS offering is one that feels modern and responsible. The range is categorized by different ages and sizes of breed.
The packaging and branding scheme for WOOF! FOR DOGS was created by Sao Paulo-based Agência BUD. Designed to represent the "comical and charismatic" elements always present in a pet-owner relationship, the packaging depicts supremely happy pets likely just after they have been fed.
The WOOF! FOR DOGS line indicates the shift to "petsumerism," in which a considerable budget is allocated to quality items far and beyond mere function to the benefit of one's pet.
The packaging and branding scheme for WOOF! FOR DOGS was created by Sao Paulo-based Agência BUD. Designed to represent the "comical and charismatic" elements always present in a pet-owner relationship, the packaging depicts supremely happy pets likely just after they have been fed.
The WOOF! FOR DOGS line indicates the shift to "petsumerism," in which a considerable budget is allocated to quality items far and beyond mere function to the benefit of one's pet.
Trend Themes
1. Functional Dog Snacks - There is an opportunity to create innovative and functional snack foods for dogs that cater to specific ages and sizes of breed.
2. Charismatic Packaging - Developing packaging and branding that reflects the comical and charismatic elements of the pet-owner relationship can set a dog snack brand apart.
3. Petsumerism - The shift towards petsumerism presents an opportunity to create high-quality, premium products that go beyond mere function and cater to pet owners willing to allocate a considerable budget for their pets.
Industry Implications
1. Pet Food - The pet food industry can explore the creation of functional snack foods for dogs, with packaging and branding that appeals to pet owners.
2. Packaging and Branding - The packaging and branding industry can leverage the demand for charismatic dog snack packaging by offering innovative and visually appealing design services.
3. Pet Products - Within the broader pet products industry, there is an opportunity to tap into the growing petsumerism trend by offering premium, high-quality products for pet owners.
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