'Dog Balance' Emphasizes Rounded Nutrition for Canine Companions
Laura McQuarrie — April 13, 2016 — Lifestyle
References: contentformcontext & thedieline
Pet food company Walwari gave ContentFormContext the task of creating a dynamic brand identity for a 'Dog Balance,' a pet food brand made with natural ingredients.
The wholesome branding features whole food ingredients like salmon, sweet potatoes and soybeans with illustrated depictions of each flavorful ingredient. Since these are all food items that many health-conscious humans gravitate towards, pet owners will likely see this vivid imagery and want to pass along the benefits of these premium ingredients to their pets.
On the reverse side of this packaging, Walwari's Dog Balance clearly spells out the amounts that should be given to dogs of different weights, which helps to align this product as an easy go-to option for pet owners with dogs of any size.
The wholesome branding features whole food ingredients like salmon, sweet potatoes and soybeans with illustrated depictions of each flavorful ingredient. Since these are all food items that many health-conscious humans gravitate towards, pet owners will likely see this vivid imagery and want to pass along the benefits of these premium ingredients to their pets.
On the reverse side of this packaging, Walwari's Dog Balance clearly spells out the amounts that should be given to dogs of different weights, which helps to align this product as an easy go-to option for pet owners with dogs of any size.
Trend Themes
1. Natural Pet Food - Opportunity in creating natural pet food options that mirror human food trends, like using whole food ingredients such as salmon, sweet potatoes, and soybeans.
2. Wholesome Branding - Opportunity to develop branding that emphasizes the wholesome nature of pet food and resonates with health-conscious pet owners.
3. Clear and Easy Packaging - Opportunity in designing packaging that clearly communicates portion sizes based on different dog weights, providing convenience for pet owners.
Industry Implications
1. Pet Food Manufacturing - Disruptive innovation opportunity in the pet food manufacturing industry to develop natural and whole food-based products.
2. Branding and Design - Opportunity for branding and design agencies to create wholesome and appealing branding for pet food products.
3. Packaging Design - Opportunity for packaging design industry to create intuitive packaging solutions that provide clear instructions for pet owners.
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