Silk's Beverage Cartons Feature Michael Phelps & Aly Raisman
Laura McQuarrie — April 30, 2020 — Marketing
References: silk & prnewswire
Silk's new plant-based beverage cartons feature the faces of well-known athletes like Michael Phelps and world champion gymnast Aly Raisman. Phelps and Raisman are joining Silk as the new faces of its soymilk portfolio, and they're helping to support Feeding America during a challenging time. On social media, the athletes will also be encouraging fans to stay motivated and feel their best at home by sharing healthy recipes and training tips.
Silk Soymilk offers a source of complete protein and appeals to a wide range of consumers, including flexitarians who are adopting more plant-based lifestyles. In terms of its nutritional profile, Silk Soymilk is comparable to dairy milk, as it shares up to nine grams of complete protein per serving and boasts 50% more calcium per serving than its dairy counterpart.
Image Credit: Silk
Silk Soymilk offers a source of complete protein and appeals to a wide range of consumers, including flexitarians who are adopting more plant-based lifestyles. In terms of its nutritional profile, Silk Soymilk is comparable to dairy milk, as it shares up to nine grams of complete protein per serving and boasts 50% more calcium per serving than its dairy counterpart.
Image Credit: Silk
Trend Themes
1. Plant-based Protein - Opportunity for developing more plant-based beverages with complete protein to meet the growing demand of flexitarians and health-conscious consumers.
2. Celebrity Endorsements - Opportunity for brands to collaborate with well-known athletes and celebrities to promote their products and support social causes.
3. Social Media Engagement - Opportunity to leverage social media platforms to engage with consumers, share healthy recipes, and provide training tips for staying motivated at home.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to innovate and expand their plant-based beverage offerings to cater to the growing number of consumers adopting plant-based diets.
2. Marketing and Advertising - Opportunity for marketing and advertising agencies to help brands collaborate with celebrities and athletes for endorsement campaigns that resonate with consumers.
3. Fitness and Wellness - Opportunity for fitness and wellness brands to leverage social media platforms to engage with consumers, share fitness tips, and promote healthy lifestyles.
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