Amnesty Int'l Warns Women to See Signs Before Saying “I Do"
Vincent Salera — March 12, 2009 — Social Good
References: adsoftheworld
Amnesty International’s latest ad campaign uses a wedding photo of a just-married young couple in which the husband is physically abusing the bride. This ad works well by catching your attention with its imagery, but it also delivers a clear message that domestic abuse begins way before a couple gets married. Pop icon Rihanna should take a close look at this advertisement.
The campaign was created by advertising agency Air Brussels, Belgium with creative direction by Marie-Laure Cliquennois, Grégory Ginterdaele and Didier Naert. The copy was written by Wouter Huyghe.
The campaign was created by advertising agency Air Brussels, Belgium with creative direction by Marie-Laure Cliquennois, Grégory Ginterdaele and Didier Naert. The copy was written by Wouter Huyghe.
Trend Themes
1. Pre-wedding Counseling - Counseling at pre-wedding stages to identify potential domestic abuse and take steps to prevent it.
2. Awareness Campaigns - Creating more awareness campaigns to educate people on the signs and risks of domestic violence.
3. Technology-based Solutions - Incorporating technology into developing solutions that detect and prevent domestic violence in relationships.
Industry Implications
1. Psychology and Counselling Services - Developing pre-wedding counseling and post-wedding therapy services for couples to prevent and address domestic violence.
2. Non-profit/activist Organizations - Partnering with these organizations to create awareness campaigns that educate people on domestic violence and its effects.
3. Technology and Security Industry - Developing technology-based solutions such as wearable tech or apps to detect and prevent domestic violence.
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