Discovery Channel Deadliest Catch: Accident or Not?
varkeychaya — May 4, 2008 — Pop Culture
References: dsc.discovery & notcot
The Discovery Channel has been pretty successful with their web-based viral videos, so their upcoming online show, the "Deadliest Catch" is already anticipated to be a hit.
The video shows a glass tank full of crabs falling and breaking, freeing hundreds of crustaceans.
I'm not sure if this ad was a lucky fluke and shot on the spot of the real accident or if it was a well choreographed stunt. Chances are, you will probably never find out, but the video is a great watch.
The video shows a glass tank full of crabs falling and breaking, freeing hundreds of crustaceans.
I'm not sure if this ad was a lucky fluke and shot on the spot of the real accident or if it was a well choreographed stunt. Chances are, you will probably never find out, but the video is a great watch.
Trend Themes
1. Reality Show Marketing - The success of web-based viral videos for The Discovery Channel's 'Deadliest Catch' highlights a trend towards utilizing reality show marketing strategies to engage audiences.
2. Interactive Online Shows - The anticipated success of 'Deadliest Catch' as an online show indicates a growing trend towards producing interactive content to captivate viewers.
3. Ambiguous Authenticity - The debate over whether the accident in the video was staged or real showcases a trend of embracing ambiguity to create intrigue and engagement with audiences.
Industry Implications
1. Media and Entertainment - The success of viral videos and online shows suggests that the media and entertainment industry can explore new avenues for engaging viewers and leveraging reality show marketing techniques.
2. Digital Advertising - The use of engaging and viral video content in the 'Deadliest Catch' highlights the potential for digital advertising to captivate audiences and create brand buzz.
3. Reality TV Production - The online success of 'Deadliest Catch' signals an opportunity for reality TV production companies to embrace interactive and ambiguous storytelling formats to captivate viewers and generate excitement.
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