The Outback Steakhouse 'Destroy the Evidence' Campaign is Mysterious
Michael Hemsworth — December 9, 2022 — Marketing
The Outback Steakhouse 'Destroy the Evidence' promotion is being run by the restaurant brand in partnership with Netflix to celebrate the upcoming release of Glass Onion: A Knives Out Mystery on the streaming service.
The promotion works by having diners order one of the brand's signature Bloomin' Onions and destroying the receipt to receive their next one free. Fans can be the #DestroyTheEvidence hashtag to show off how they're destroying the receipt, which could consist of ripping it up, burying it and beyond.
The Outback Steakhouse 'Destroy the Evidence' promotion is launching in a timely manner as part of the lead-up to the release of Glass Onion: A Knives Out Mystery, which will hit the service on December 23, 2022.
Image Credit: Outback
The promotion works by having diners order one of the brand's signature Bloomin' Onions and destroying the receipt to receive their next one free. Fans can be the #DestroyTheEvidence hashtag to show off how they're destroying the receipt, which could consist of ripping it up, burying it and beyond.
The Outback Steakhouse 'Destroy the Evidence' promotion is launching in a timely manner as part of the lead-up to the release of Glass Onion: A Knives Out Mystery, which will hit the service on December 23, 2022.
Image Credit: Outback
Trend Themes
1. Mystery Promotions - Brands can create interactive experiences and drive engagement by launching promotions that involve mystery and intrigue.
2. Social Media-driven Promotions - Brands can leverage social media platforms to create campaigns that encourage user-generated content and social sharing.
3. Cross-promotions with Entertainment - Brands can partner with entertainment companies to create promotions that tap into the hype around upcoming releases and generate buzz around their products.
Industry Implications
1. Food and Beverage Industry - Restaurants and food brands can create mystery and intrigue around their products through creative promotions like Outback Steakhouse's 'Destroy the Evidence' campaign.
2. Social Media Industry - Social media companies can provide brands with new and innovative ways to engage with their audiences through interactive and user-generated content-driven campaigns.
3. Entertainment Industry - Entertainment companies can partner with brands to create cross-promotional campaigns that generate buzz and excitement for upcoming releases.
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