Chicken of the Sea Will Give Mermaid Spotters 1 Million Dollars
Grace Mahas — January 24, 2023 — Marketing
References: prnewswire
Chicken of the Sea, a seafood brand, is offering a $1,000,000 prize to anyone who can provide scientific evidence of a real-life mermaid. The brand is accepting unedited video proof of a mermaid until the end of February 2023, and a Mermaid Expert will review the evidence. If the evidence is deemed valid, the winner will be awarded $1,000,000 and asked to coordinate an in-person meeting between the live mermaid and the expert. If no valid evidence is submitted, the brand will donate 1 million ounces of protein to food banks.
Additionally, the brand is inviting people to submit images and videos of mermaid-related moments for a chance to win a "Swimmer's Up" prize of $2,500.
"At Chicken of the Sea, we're thrilled to be kicking off the new year with a Promotion that lets our fans pay tribute to one of the world's most majestic, magically elusive creatures," says Griffin Raasch, Director of Marketing at Chicken of the Sea. "The hope is that it will inspire fans to find the little moments of magic in their everyday lives. We're confident that Chicken of the Sea fans will be able rise to the challenge and find a new friend and confidant for Catalina, our iconic mascot."
Additionally, the brand is inviting people to submit images and videos of mermaid-related moments for a chance to win a "Swimmer's Up" prize of $2,500.
"At Chicken of the Sea, we're thrilled to be kicking off the new year with a Promotion that lets our fans pay tribute to one of the world's most majestic, magically elusive creatures," says Griffin Raasch, Director of Marketing at Chicken of the Sea. "The hope is that it will inspire fans to find the little moments of magic in their everyday lives. We're confident that Chicken of the Sea fans will be able rise to the challenge and find a new friend and confidant for Catalina, our iconic mascot."
Trend Themes
1. Real-life Mermaid Hunting - The search for a real-life mermaid presents an opportunity for underwater exploration and development of underwater cameras and AI.
2. Mascot and Branding Competitions - Brands can hold similar promotions to build stronger brand-customer engagement and to boost brand awareness.
3. Digital Contests and Viral Campaigns - Digital marketing campaigns in the form of contests, sweepstakes, and viral videos, will continue to be popular and create buzz around a brand.
Industry Implications
1. Seafood Industry - There is an opportunity for seafood brands to leverage the trend of marine discovery and environmental sustainability to market their products.
2. Technology Industry - Development of underwater cameras, augmented reality, and AI will be disruptive technologies in the quest for finding mermaids.
3. Marketing Industry - More brands in various industries can utilize promotions and contests to create buzz and engagement with customers.
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