Perfect Corp. & REZA Offer an Immersive Digital Try-On Experience
Laura McQuarrie — December 7, 2022 — Marketing
References: jewelleryoutlook
Leading artificial intelligence and augmented reality beauty and fashion tech solutions provider Perfect Corp. partnered with Parisian high jewelry brand REZA to launch interactive AI jewelry and a dynamic try-on experience for shoppers. Using Perfect Corp.’s AgileHand technology, the new e-commerce website leverages AI and AR tech to support the shopping journey and the discovery of unique rings, earrings and bracelets.
The tech boasts the ability to precisely map a consumer's hand and wrist, and track movements in real-time, so that they experience a hyper-realistic feel for the pieces. The stunning experience on REZA’s website is enhanced by advanced Physically Based Rendering (PBR,) which mimics the real finishes and light-scattering effects of different precious materials.
The tech boasts the ability to precisely map a consumer's hand and wrist, and track movements in real-time, so that they experience a hyper-realistic feel for the pieces. The stunning experience on REZA’s website is enhanced by advanced Physically Based Rendering (PBR,) which mimics the real finishes and light-scattering effects of different precious materials.
Trend Themes
1. Interactive AI Jewelry - Artificial intelligence and augmented reality are creating new immersive try-on experiences for jewelry shopping.
2. Agilehand Technology - AgileHand technology can precisely map a consumer's hand and wrist, opening the door for new applications beyond jewelry shopping.
3. Physically Based Rendering (PBR) - PBR technology can simulate the real finishes and light-scattering effects of different materials, expanding the possibilities for virtual product experiences.
Industry Implications
1. Jewelry - Jewelry retailers can leverage AI and AR to provide consumers with interactive, realistic try-on experiences that enhance the online shopping journey.
2. Fashion - The fashion industry can benefit from AgileHand technology and PBR to create virtual product experiences that allow consumers to try on clothes and accessories from home.
3. E-commerce - AI and AR technologies can improve the online shopping experience, driving higher sales and customer satisfaction for e-commerce stores of all types.
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