Anna Wants to Take the Hassle Out of Banking for Creatives
Justin Lam — October 15, 2018 — Business
References: anna.money & dezeen
Launched as a design-forward banking service, Anna is hoping to reduce admin hassle for small UK-based firms. Standing for "Absolutely No-Nonsense Admin," the banking service is generally targeted towards creative businesses. According to Daljit Singh, Anna's chief design officer, the service is the world's "first design-led bank" and focuses on the concept that "technology isn't driving us; design is."
While not technically a bank, Anna instead serves as a combination of a business current account, debit card, app and combination of hybrid and AI services. All of these offerings are meant to aid "designers, artists, freelancers, who are busy and don't want to bother with admin." As a fledgeling bank service, Anna will offer the first 2,000 customers free use of the service for three years.
While not technically a bank, Anna instead serves as a combination of a business current account, debit card, app and combination of hybrid and AI services. All of these offerings are meant to aid "designers, artists, freelancers, who are busy and don't want to bother with admin." As a fledgeling bank service, Anna will offer the first 2,000 customers free use of the service for three years.
Trend Themes
1. Design-forward Banking Services - Disruptive innovation opportunity: Create design-led banking services that focus on reducing admin hassle for specific target markets.
2. Hybrid and AI Services - Disruptive innovation opportunity: Develop hybrid and AI services that streamline banking processes for busy professionals.
3. Free Banking Services for Early Adopters - Disruptive innovation opportunity: Attract new customers by offering free use of banking services for a certain period of time.
Industry Implications
1. Banking - Disruptive innovation opportunity: Transform traditional banking services by incorporating design-forward approaches and AI technology.
2. Creative Industries - Disruptive innovation opportunity: Offer specialized banking services catered to the specific needs of designers, artists, and freelancers.
3. Fintech - Disruptive innovation opportunity: Disrupt the fintech industry by combining design, AI, and traditional banking services to provide a seamless user experience.
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