After Four Years, Philippe Starck & Braserie d'Olt Release S+ARCK
S+ARCK is a designer beer that is released in partnership with Philippe Starch and the founder of Braserie d'Olt, Sébastien Blaquière. The venture is an interesting intersection of industries. Traditionally, Starch specializes in the production of furniture — products for human use. With the designer beer, the creative explores human consumption in the literal sense.
S+ARCK was crafted with minimalism in mind — both in its appearance and ingredients. The development of the product took four years. While the bottle has a unique shape, its contents feature a recipe without additives, dyes, and preservatives. The taste of the designer beer is reported to have "a sweet richness [that is] balanced by a strong hoppy bitterness."
S+ARCK was crafted with minimalism in mind — both in its appearance and ingredients. The development of the product took four years. While the bottle has a unique shape, its contents feature a recipe without additives, dyes, and preservatives. The taste of the designer beer is reported to have "a sweet richness [that is] balanced by a strong hoppy bitterness."
Trend Themes
1. Minimalist Packaging - The designer beer's unique bottle shape showcases the potential for minimalist packaging solutions in the beverage industry.
2. Clean Label Movement - The additive-free, dye-free, and preservative-free recipe of S+ARCK highlights the growing consumer demand for products with transparent and clean ingredients.
3. Intersection of Design and Food/beverage - The collaboration between Philippe Starck and Braserie d'Olt demonstrates the disruptive innovation opportunities at the intersection of design and food/beverage industries.
Industry Implications
1. Furniture Design - The partnership between Philippe Starck and Braserie d'Olt showcases the potential for furniture designers to enter the beverage industry and create unique product experiences.
2. Beverage and Brewing - The launch of S+ARCK highlights the opportunity for brewers to explore designer collaborations and incorporate minimalist and additive-free approaches in their products.
3. Packaging Design - The minimalist bottle shape of S+ARCK presents opportunities for packaging designers to create visually appealing and functional designs in the beer industry.
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