The Design Your Own Heineken' Six-Pack App
Marissa Liu — June 12, 2010 — Marketing
References: heineken & adweek.blogs
You can get wine labels customized to your liking, so why not your beer bottles? Heineken has come out with a design your own Heineken app.
Go to the website, choose a category (party, sport, triumph, summer, celebration, just to say or colour), add a personalization (message and/or image) and then buy your six-pack. The 'Design Your Own Heineken' app is currently only out in Ireland and a six-pack will set you back $36.
Go to the website, choose a category (party, sport, triumph, summer, celebration, just to say or colour), add a personalization (message and/or image) and then buy your six-pack. The 'Design Your Own Heineken' app is currently only out in Ireland and a six-pack will set you back $36.
Trend Themes
1. Customized Packaging - Designing personalized beer labels and packaging allows consumers to create unique experiences and enhances brand loyalty.
2. Interactive Branding - Mobile apps that enable customers to design their own product labels create engaging experiences and strengthen brand-consumer relationships.
3. Direct-to-consumer Marketing - Offering personalized beer packaging through an app streamlines the purchasing process and empowers brands to connect directly with consumers.
Industry Implications
1. Beverage Packaging - Innovative companies in the beverage packaging industry can leverage customization trends to create disruptive packaging solutions that meet consumer demand for personalization.
2. Mobile App Development - Mobile app developers can explore opportunities to create intuitive and user-friendly apps that enable consumers to design personalized labels for various products.
3. Alcoholic Beverage Retail - Alcoholic beverage retailers can leverage customized packaging as a unique selling point to attract and retain customers, offering them personalized experiences while increasing sales.
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