Heineken is Letting You Send Your ‘Self’ as a Holiday Gift
Grace Mahas — December 10, 2020 — Special
References: www2.heineken
While this holiday season may look different than previous years, Heineken is giving fans the chance to send "themselves" to loved ones with its new Bestie Gift Ever. Fans can go online to get a cardboard cut-out to send to family and friends because "the perfect gift doesn't come from you. It is you."
The Bestie Gift Ever offers Canadians an interactive experience where they can virtually deck themselves out for the holidays with festive gear like customized hats, sweaters, and more. To give your friends and family the gift of "you," fans can go online and upload a photo of themselves with the festive gear.
All entrants will receive a digital version to share with their family and friends e-card or on social, but one group of lucky Canadians will win a cardboard cutout delivered to their home so they can "cheers at virtual turkey dinner without losing their spot at the table, and be around for that New Years kiss when the clock strikes midnight." The contest opens today (December 10) and runs until December 18.
Image Credit: Heineken
The Bestie Gift Ever offers Canadians an interactive experience where they can virtually deck themselves out for the holidays with festive gear like customized hats, sweaters, and more. To give your friends and family the gift of "you," fans can go online and upload a photo of themselves with the festive gear.
All entrants will receive a digital version to share with their family and friends e-card or on social, but one group of lucky Canadians will win a cardboard cutout delivered to their home so they can "cheers at virtual turkey dinner without losing their spot at the table, and be around for that New Years kiss when the clock strikes midnight." The contest opens today (December 10) and runs until December 18.
Image Credit: Heineken
Trend Themes
1. Personalized Self-gifting - Create opportunities for consumers to send personalized cardboard stand-ins as gifts, enabling virtual presence during special occasions.
2. Interactive Virtual Experiences - Develop platforms that allow users to digitally customize themselves with festive gear for interactive virtual experiences and celebrations.
3. Remote Celebration Solutions - Provide innovative ways for individuals to participate in virtual gatherings and special events through the use of cardboard cut-outs and digital sharing.
Industry Implications
1. E-commerce - Revamp e-commerce platforms to include personalized self-gifting options, catering to the growing demand for unique and remote gift-giving experiences.
2. Printing and Packaging - Explore cardboard stand-in production services to fulfill the increasing need for customizable and lifelike gifts for remote celebrations and occasions.
3. Social Media and Digital Marketing - Develop interactive social media campaigns and digital marketing strategies that promote virtual experiences and personalized self-gifting for special occasions.
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