Art Basel's Online Viewing Rooms Share Digital Experiences with Art
Laura McQuarrie — May 28, 2020 — Art & Design
References: artbasel & designtaxi
Most of the summer events that people look forward to year after year won't be taking place as usual but many are being reinvented so that they can be experienced online—including Art Basel and its Online Viewing Rooms. In June, Art Basel will be introducing a second edition of this online viewing experience to connect galleries directly with collectors.
As part of Online Viewing Rooms, nearly 300 galleries from across 35 countries will be participating, many of which will be partaking in Art Basel for the first time ever. For just a few days, the digital galleries will be populated with paintings, photographs, drawings, videos, installations and more, plus statements from artists for people to dive deeper.
Like the physical events, the digital experience will be segmented into different focuses: Galleries, Edition, Statements and Feature.
As part of Online Viewing Rooms, nearly 300 galleries from across 35 countries will be participating, many of which will be partaking in Art Basel for the first time ever. For just a few days, the digital galleries will be populated with paintings, photographs, drawings, videos, installations and more, plus statements from artists for people to dive deeper.
Like the physical events, the digital experience will be segmented into different focuses: Galleries, Edition, Statements and Feature.
Trend Themes
1. Virtual Art Exhibitions - The trend towards virtual art exhibitions will continue to grow, offering opportunities for more global participation and connection within the art world.
2. Online Viewing Rooms - Online viewing rooms will become a more common feature of art fairs and galleries, providing a new way for collectors to discover and purchase artwork.
3. Digital Art Sales - Digital art sales will increasingly become an important revenue stream for galleries and artists, as collectors become more comfortable with purchasing artwork online.
Industry Implications
1. Art - The art industry can utilize virtual exhibitions and online viewing rooms to connect with collectors from all over the world, increasing sales and visibility.
2. Technology - The technology industry can play a role in creating more immersive and interactive virtual art experiences, using tools like AR and VR to push the boundaries of what is possible.
3. E-commerce - The e-commerce industry can benefit from the growing trend of online art sales, offering new opportunities for digital marketplaces and platforms that specialize in art sales.
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